Social news
BeReal might charge users for extra features
BeReal, the social media platform that pitches itself as the place for authenticity, is reportedly trying to figure out how to monetize its 15 million users.
To date, BeReal - which, for those who don’t know, sends users a push notification prompt once a day and gives them two minutes to post an unedited photo or video in response to it - has not earned any revenue from users, instead operating entirely on money raised from three funding rounds.
tubefilter.com
LinkedIn social experiments on 20 million users over 5 years may have affected people’s job prospects
LINKEDIN ran experiments on more than 20 million users over five years that, while intended to improve how the platform worked for members, could have affected some people’s livelihoods, according to a new study.
businesstimes.com.sg
New features
Big increase in description length
TikTok has upped the character limit for video and photo descriptions from 300 to 2,200.
The character limit was originally 150 before it was doubled in November 2021.
Some TikTokers have reported seeing an in-app notification announcing the new character limit, but the feature doesn’t seem to be available to all users yet.
Comment: TikTok is increasingly becoming an app for searches, according to recent surveys from Google and Pew Research and this new feature allows creators content to become more discoverable with more in depth descriptions and inclusion of keywords. TikTok looks to be taking on Google.
Instagram testing action buttons on posts
According to Alessandro Paluzzi, Instagram is testing a new feature where you can add a button to posts such as Send Message or Book Appointment.
Comment: These could be the same buttons that are available on Instagram professional profiles.
twitter.com
Instagram rolling out longer Stories
Instagram are rolling out 60 second Stories (up from 15 seconds) to more, possibly all users, including me.
Social Mind: Social and AI Insights
Welcome to issue no. 100 🥳
I've been producing a social media news update in one form or another for several years now.
My first email newsletter was back in April 2010 but in it's current format of The Social Daily, this is Issue no. 100.
Today I'm prepping for my first training session on behalf of Media First and creating content for clients for the week ahead.
Have a great week!
JP
📞Call/WhatsApp on 029 2078 9139