Social Mind: Social and AI Insights

Hello 👋

Despite what you've read about users leaving Facebook, their ads are still very wide reaching (see Stat of the day below).

Today I'm training on behalf of NILC who offer a wide range of social media courses delivered by me.

Have a good day whatever you're up to!

It's my birthday tomorrow so I'll be back on Monday with The Social Daily.

Have a great weekend!

JP
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Number of the day

Facebook still the Daddy when it comes to ad reach

Facebook ads reach 42.8% of all Internet users.

Source: AdExpresso

Social news

Facebook Users Complain About Losing Followers, Mark Zuckerberg Loses 119 Million Followers

Several users of Meta’s Facebook are complaining losing majority of their followers on the social media platform due to unknown reasons. Meta founder and CEO Mark Zuckerberg has lost over 119 million followers which has brought down his follower count to below 10,000.

Meta looking at more JioMart-like partnerships with WhatsApp

WhatsApp’s partnership with JioMart for grocery shopping is a “lighthouse example” for the world, says Nicola Mendelsohn, Vice President, Global Business Group, Meta.

A little over a month ago, Meta went live with what it calls the world’s first “end-to-end shopping experience” on WhatsApp. “You can go into the [JioMart] catalogue, you can choose the things you want delivered and pay for it....all within WhatsApp. It’s the first time we’ve done that globally,” says Mendelsohn, who heads Meta’s global advertising business.

New features

Use multiple photos and videos in the same LinkedIn campaign

I spotted yesterday when working with the LinkedIn Campaign Manager that you can now use multiple photos and videos in the same LinkedIn campaign, a feature offered in Meta ads for some time.

LinkedIn will then present relevant photos and video as appropriate using AI.

Comment: This is a big improvement compared with having to setup separate campaigns for separate media.

Snapchat introduces AR try-on lenses for Halloween costumes

Adding to a list of brands it’s partnered with, Snap has teamed up with Disguise to let users try Halloween costumes from Disguise’s 2022 collection using Snapchat’s AR shopping tool.

Snapchat users can try on and purchase costumes from “Harry Potter,” “The Office,” “Chucky,” Minecraft, Power Rangers, Transformers and more.

Videos

Joanna 🤍🍭 @joannasbarlow

I've got the football on. I've cooked steak. Honestly, why am I single.