Number of the day

Lingering on Twitter ads

People spend 26% more time viewing ads on Twitter than on other leading platforms.

Source: Kantar

 

Social news


New features

"Paywalled Video" coming to Twitter?

Twitter is working on a "Paywalled Video" feature, potentially a vehicle to monetize adult content among other things. An internal email shows it's been deemed "high" risk but they hope to launch it within 1-2 weeks anyway.

Thanks to @WillOremus on Twitter for this one.

 

Videos