Issue 13  

Number of the day

LinkedIn is the place for B2B ads

75% of B2B marketers use LinkedIn for paid social campaigns (more than any other platform) and 79% say it produces the best results for them.

Source: Content Marketing Institute and Marketing Profs

 

New features

SPS 2022: Introducing Director Mode - Snap Newsroom

Director mode is a new set of camera and editing tools within Snapchat that make it easy to create polished content, or enhance every day moments captured with our camera that grab the viewer's attention.

Within Director mode, creators can use our new Dual Camera capability that lets you use the front-facing and back-facing camera at the same time. We believe this will be a game changer for creators capturing moments around them. For the first time without any special camera tricks or secondary apps, creators can capture their reaction and their 360 degree perspective.

snap.com  

Twitter getting closer to launching edit button

Reports from app researcher Alessandro Paluzzi have uncovered further details about what edited tweets could look like for their creators and viewers.

According to Paluzzi’s findings, edited tweets include a public ‘Edited’ badge below the tweet’s content.

Twitter’s also working on an edit history for tweets so users can see previous or original versions. Old tweets display a notice letting users know that a newer version is available.

Users won’t be given unlimited opportunities to edit - they can only amend a tweet a set number of times.

And tweets have an edit window of thirty minutes.

 

Tips

TikTok tips

TikTok says: “While there are endless ways to create a “good” TikTok video, finding your brand’s unique voice and direction is what will ultimately set you apart, and the rules are just tips and tricks to get you there.”

Here is a summary of the most interesting points:

đŸ”„Go big with full screen: Stick to a 9:16 aspect ratio đŸ”„Shoot Hi-res: Ensure a video resolution of 720p+ đŸ”„Tell a short story: Stick to between 21-24s and never go help o below 10s đŸ”„Make some nose: Include audio of any kind, the more relevant the better

 

Tools

LinkedIn's Guide to Lead Generation Campaigns

As we’ll explore, LinkedIn offers a powerful set of tools for lead generation, and an engaged audience likely to convert. But many brands are competing for attention and engagement within this bustling professional community.

To stand out from the crowd, you’ll want to tap into the full extent of what LinkedIn can offer for lead gen: purpose-built tools, key features, and partner solutions that can greatly enhance your impact. Read on and we’ll cover them all, on a journey to making your LinkedIn lead gen campaigns extraordinary 
 maybe even legendary.

linkedin.com  

Videos

Not lost for words

Doc🐕 on Twitter: "A truck loaded with thousands of copies of Roget's Thesaurus spilled its load leaving New York Witnesses were stunned, startled, aghast, stupefied, confused, shocked, rattled, paralyzed, dazed, bewildered, surprised, dumbfounded, flabbergasted, confounded, astonished, and numbed. https://t.co/YyhfkmOcxa" / Twitter

twitter.com  

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