Social Mind: Social and AI Insights

Welcome to Thursday's update 🙌

As it's the 1st of the month I have a day of reporting and planning with a few meetings thrown in.

No update tomorrow as I'm off to Dublin for the weekend.

Enjoy the rest of the week and your weekend!

JP
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Number of the day

Have you considered Pinterest Ads?

In early testing, Pinterest's Idea Ads (Story Ads) increased brand recall by 59%.

Source: Pinterest

Social news

Meet the winners of the UK TikTok Awards 2022

Last night saw the first ever TikTok Awards UK winners announced at a special event in London Bridge. Bringing together the TikTok teams, brand and agency representatives and Creators behind the campaigns, the evening was a great celebration of the incredible work that has happened on the platform in 2022.

New features

More users now have WhatsApp Communities

WhatsApp Communities are rolling out to more users. Communities sit above up to 50 groups so for example a Neighbourhood Community could include Yoga, Running, Food and Street Groups.

Tools

Official Guide - Podcasting on YouTube

New guide from Google/YouTube on podcasting, both audio and video.

Comment: Tons of good stuff here, some of which applies to podcasts outside of YouTube.

TikTok have updated their Marketing Partners website

TikTok’s making it easier for you to find the perfect partner for your next campaign and have updated their Marketing Partners website.

Videos

San Francisco to allow police 'killer robots'

San Francisco's ruling Board of Supervisors has voted to let the city's police use robots that can kill.

The measure permits police to deploy robots equipped with explosives in extreme circumstances.

Comment: Robocop becomes real!