Number of the day

Instagram's shift to video 📺

In 2022, video made up 56% of feed posts on Instagram, up from 32% in 2021.

Source: Battenhall

 

Social news

New features

Twitter Blue relaunched 🔵

Twitter Blue is now available in the UK....again.

Comment: The relaunch is 2 days later than scheduled and for your £8 per month (£11 if you sign up on iOS) you are mainly getting vaporware...just the promise of features to come.

 

Twitter’s is launching a new ad tool that helps you protect brand safety 🛟

Twitter is reportedly developing a new ad placement control dashboard to help advertisers limit unwanted brand association.

Advertisers will be able to prevent their ads from appearing above or below tweets containing certain keywords.

Comment: Sounds like putting a sticking plaster on a gaping wound. Surely many of such tweets shouldn't be on Twitter in the first place? 🤔

 

Tools

Videos

No Context Brits @NoContextBrits

He’s basically making the same film over and over again at this point.