Number of the day

Brands are getting astonishing engagement on TikTok

The average engagement rate for brands on TikTok with under 100k followers is 28%.

Source: Conviva

Full report with more stats like this available under Useful resources

 

Social news

New features

Twitter Circles are here

Twitter Circles are starting to appear for some users following Twitter's announcement that they are testing. As mentioned here previously they allow private communication between you and your Twitter Circle. You can add up to 150 people who can see your Tweets when you want to share with a smaller crowd.

 

Stories style notifications

Facebook on iOS has added a new Stories-like bar for notifications.

Comment: Seriously confusing UI design this!

The Daily Social  

Twitter launch ads in replies

Twitter have launched a new ad placement called Tweet Replies. Ads in this placement will appear after the first reply under a Tweet on iOS and Android.

 

Adam Mosseri announces test of new immersive feed

Instagram are testing a new, immersive viewing experience in the main Home feed.

 

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