Social Mind: Social and AI Insights

Welcome to Wednesday 🙌

Today I'm continuing to work on a Meta ad campaign for Cheltenham's Gym66 to help them fill the 3 remaining spaces on their New Year fitness programme. The Ad campaign has brought in 7 clients so far.

Next year I'll be spending less time on Twitter and more time on LinkedIn, so if you'd like to follow or connect you do so here: Connect/Follow JP

Tomorrow will be the last update before Christmas with normal service resumed on Tuesday 3 January.

Have a great day!

JP
📞Call/WhatsApp on 029 2078 9139

PS Don't forget you have just 10 days to take advantage of launch Membership prices before they double on 1 January 2023.

Number of the day

Are you planning on producing more short form video in 2023? 🎥

Almost half (47%) of global consumers note that short form videos posted by creators motivate them the most to discover and shop for new products.

Source: YouGov and Meta

New features

Twitter’s latest unexpected change is square profile pictures for brands 🟦

Twitter is adding to its increasingly complex ways of differentiating accounts with new square profile pictures with rounded corners for brands. The new type of profile pic started rolling out on the platform on Monday, and you might already be able to see them on brand profiles and in your feed.

Tools

Businesses share tips on how Reels are helping them sell 📺

Consumers and businesses are leaning into short-form video formats like Reels as a more authentic way to build community and connection. Telling your brand story in a creative and entertaining way can drive awareness for your brand, build better relationships with new and existing customers and help you sell.

Comment: Read full article for case studies.

Videos

No Context Brits @NoContextBrits

“Cost of living crisis? Never heard of it mate.”