Social Mind: Social and AI Insights

Welcome to Wednesday 🙌

A later update than usual this morning as I've had a busy start to the day with a run with my Run Racer Run running group and a radio interview on BBC Hereford and Worcester.

Later I'm reviewing a client's social media and prepping for a training day tomorrow.

Have a great day whatever you're up to!

JP 📞Call/WhatsApp on 029 2078 9139

Number of the day

Customers are seeking you out 🔍

43% of users look for information about brands on social media.

Social news

Instagram and Facebook introduce more limits on targeting teens with ads 🎯

Meta is making some changes to how its apps handle advertising and young users. Under the new rules, advertisers on Instagram and Facebook won’t be able to leverage as much personalized data to target ads to teens. Users under age 18 will also be newly empowered with more choices about which ads they see and why.

New features

New feed options 📰

On ioS from today the “For you” and “Following” tabs replace “Home” and “Latest” and will be pinned to the top of your timeline so you can easily switch between them.

Swipe to switch timelines instead of tapping the ✨ icon.

Comment: Twitter is now a pound shop TikTok.

Twitter testing Coins 🪙

Twitter is working on Coins...a payment method for Creators that is similar to Meta's Stars.

Schedule Instagram Reels in-app 📺

Instagram is testing native scheduling of Reels.

Videos

No Context Brits @NoContextBrits

Comment: Clever. Turning a standard statement into an ad.