Issue 164  16 January 2023

TikTok launches a Talent Manager Portal so managers can negotiate brand deals for clients 🆕

TikTok is making it easier for brands to work with its “megastar” creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyze the brand opportunities and campaigns being presented to their clients.

techcrunch.com  

Facebook Creator Studio shuts down, rebrands as Meta Business Suite 🎨

Meta is reportedly in the process of shutting down its Facebook Creator Studio in a move that will see its offerings become more streamlined.

The change was noted by social media consultant and industry analyst Matt Navarra on Twitter, who posted a screenshot reading: “Creator Studio is going away soon and will be replaced by Meta Business Suite.”

Comment: Makes a lot of sense.

techradar.com  

Twitter Offices Closing Down After Not Paying Rent 🏢

Some of Twitter’s international offices are set to close after the tech giant stopped paying its rent on them, according to a report. Sources familiar with the company told Business Insider that Twitter’s major Singapore office—the company’s headquarters in Asia—was shut down on Wednesday because of non-payment of rent, with Platformer reporter Casey Newton claiming that landlords had “walked employees out of the building.” Other offices are set to close for the same reason, Business Insider’s sources claim, with around a dozen Twitter workspaces in total either closing or being in the process of closing.

Comment: One day will wake up and Twitter won't be there.

thedailybeast.com