Social Mind: Social and AI Insights

Welcome to Tuesday's update 🙌

Today's issue is being sent out as I'm about to deliver social media training for NexGen Bridgend, to help them spread awareness of their activities to the public.

Have a great day!

JP
📞Call/WhatsApp on 029 2078 9139

Number of the day

No longer '7 touch points'...it's 13 now 👆

Research shows that decision-makers will consume anywhere from three to 13 pieces of content before they engage with a salesperson and make a purchasing decision.

Social news

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral ❤️‍🔥

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes.

New features

WhatsApp reportedly plans to let users send photos in original quality 📸

Code spotted in the latest beta version of the Android app suggests users may soon be able to send images with no compression.

Tools

TikTok's 2023 Marketing Calendar for Your Small Business 📆

TikTok has published a new 2023 Marketing Calendar for Your Small Business , which highlights a range of key celebrations and events happening within each quarter, that could help you map out a better approach to your planning.

Videos

Not the best use of Weetabix 😂

A cereal problem.