New features
Instagram expands access to Reels-focused tipping feature, Gifts 💸
Instagram announced yesterday it’s expanding access to a new monetization feature called Gifts to more creators across the U.S. The feature, which first began testing last year, allows fans to provide a favorite creator with direct monetary support in the form of themed virtual gifts. The gifts are purchased in the Instagram app using the virtual currency Stars and can cost anywhere from just 10 stars to several hundred stars.
techcrunch.com
Tools
The 10 Most Common B2B Marketing KPIs and How to Use Them 📊
The one question any B2B marketer should be able to answer at any time is: “How is the campaign doing?” And with the ever-increasing wealth of analytics data available to us, we can keep track of a few key performance indicators (KPIs) that will tell that story in real time.
The beauty of B2B marketing KPIs, when you're using the right ones, is that they provide a simple, focused way to gauge and course-correct campaign performance. But tracking the wrong KPIs can keep you from fixing problems and building upon successes in your campaign.
linkedin.com
Social Mind: Social and AI Insights
Welcome to Thursday's update 🙌
Today I'm providing LinkedIn training to National Star and LinkedIn Ads training to The Speech Den.
Tonight I'll be enjoying a pizza as it's National Pizza Day 🍕
Have a productive day and don't eat too much pizza!
JP
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