Social news
UK government sets out plans to rein in Big Tech - BBC News
Large tech companies such as Google and Facebook will have to abide by new competition rules in the UK or risk facing huge fines, the government said.
The new Digital Markets Unit (DMU) will be given powers to clamp down on "predatory practices" of some firms.
bbc.co.uk
Social media subscriptions need a selling point. So far, it’s not working.
Twitter and other social networks want people to pay for content. But they’ll need a marquee feature to convince users to subscribe.
protocol.com
Influencers and followers need more protection, say MPs - BBC News
MPs say the growth of online culture has outpaced employment and advertising regulations.
bbc.co.uk
To combat fatigue, social media managers are gifted spa days and more time off
When world events like the pandemic, racial justice movement and the attack on the U.S. Capital occurred, within months social media managers — the professionals who create a brand’s content on platforms like Twitter, Facebook and Instagram — were tasked with crafting and sharing brands’ responses.
They also bore the brunt of hateful and toxic comments and endured always-on hours.
worklife.news
New features
Introducing New Ads and Messaging Tools for Small Businesses | Meta for Business
Today, as part of National Small Business Week, we’re announcing new tools for businesses to manage conversations and ads, as well as more ways to generate leads and share more about their business. These tools can improve how small businesses (SMBs) connect with customers and identify higher quality leads.
facebook.com
Time to update your Twitter For Professionals profile
Twitter have finally added some new features to Twitter For Professionals. As well as business category, you can now add Spotlights which include website, email, phone number, address and directions.
Appears to be only available on Android for now.
Twitter Notes about to launched?
Twitter’s incoming articles/long form post feature looks like it’s almost ready for launch. It will probably be renamed Twitter Notes.
WhatsApp to launch much requested Group feature
Administrators will soon be able to delete other members' messages for everyone within a WhatsApp Group.
Tools
The 5 Key Ingredients in a Unified Brand
The most famous and successful brands in history tend to be the ones who have unified their messaging with their brand DNA. That isn’t a coincidence.
linkedin.com
Videos
32 Things Elon Musk Will (Probably) Do As Soon As He Takes Over Twitter
Here are several predictions of what “new Twitter” will look like under Elon’s leadership.
buzzfeed.com
Social Mind: Social and AI Insights
Have you reviewed your Twitter profile lately?
Good morning!
If you haven't updated your Twitter profile recently now would be a good time. Firstly, you should ensure that you have the Twitter For Professionals Profile and secondly, ensure you complete the new Spotlight sections with website, email address etc. (see New features below for more on this).
I'm working with a charity today on using social media advertising and fundraising tools to increase their funding. Whatever you're up to, have a good day!
JP 07966 452380