Social news
Zuckerberg’s Meta to lay off another 10,000 employees 🪓
Mark Zuckerberg’s Meta is laying off another 10,000 people and instituting a further hiring freeze as part of the company’s “Year of Efficiency”, the chief executive announced in a Facebook post on Tuesday.
The restructuring, which also sees a further 5,000 unfilled job adverts closed without hiring, comes less than six months after the company announced another wave of 11,000 redundancies. At its peak in 2022, Meta had grown to 87,000 employees globally, with a substantial portion of that hiring occurring since the onset of the Covid pandemic.
theguardian.com
New features
New TikTok video feature 📺
TikTok is launching a new longer-form video option known as Series.
According to TikTok, creators will be able to upload up to 80, 20-minute videos behind a pay-per-view wall. Creators will set the price point.
Comment: A kind off YouTube-meets-Patreon feature.
Instagram Is Scrapping Its NFT Features After Less Than a Year 🖼️
Meta is moving on from non-fungible tokens (NFTs) after less than a year of experimenting with them on Facebook and Instagram. Users will stop having the ability to share, mint, or sell their NFTs on Meta’s platforms, though it’s unclear exactly when.
gizmodo.com
TikTok launches new Keyword Insights tool ✍️
TikTok's new Keyword Insights feature offers marketers the opportunity to explore high-performing keywords and phrases found in TikTok advertisements. This tool allows users to examine keywords featured in successful ad campaigns and view the ads themselves, gathering inspiration for integrating ad copy into their scripts, text, and overlays.
By browsing a compilation of the most frequently used terms in TikTok ads, advertisers can determine the frequency of word usage and filter results based on the previous seven, 30, or 120 days.
Access to this valuable tool is free via TikTok's Creative Centre.
Comment: Handy.
New Facebook Reels features 🆕
Meta has launched some new creative expression tools to make it easier to create fun & engaging Facebook reels!
⏱ 90-second reels ▶️ Ready-made reels from Memories 🎶 Grooves 📲 Templates
fb.me
Tools
How to create engaging Reels 🎓
This video course from Meta will show you how to make reels for your personal or professional brand that entertain people and help you be discovered.
facebook.com
Social Mind: Social and AI Insights
Welcome to Wednesday 🙌
Today I have some training plus the usual content creation and prep...a very busy time coming up!
In fact, I'm fully booked until 27 April. But I'd love to help you with your social media so you're welcome to book in after then 😃
Have a productive day!
JP
Learn more about Pollinger Social Club📞Call/WhatsApp on 029 2078 9139