Number of the day

Mixing up your content on Insta Carousels works 📸

Instagram carousel posts with images and videos have an average engagement rate of 2.33%, while carousel posts with only images had an average engagement rate of 1.80% and carousel posts with only videos had an average engagement rate of 1.86%.

Comment: Tips on Carousel posts below.

Source: Publer  

Social news

New features

Create Insta posts just for Close Friends 📸

Instagram is working on the ability to create posts visible only to Close Friends.

Thanks to Alessandro Paluzzi for this one.

Comment: You can currently publish Stories just to Close Friends and good to see expansion of this option.

 

New bottom menu for WhatsApp 🆕

WhatsApp is releasing a tweaked user interface for the app with a bottom navigation bar. It is available to some beta testers.

Comment:Brings it into line with FB and Insta apps.

 

Tips

How to create engaging Instagram carousel posts 📸

Creating engaging Instagram carousel posts can be an effective way to share multiple images or pieces of content in a single post. Here are some tips to help you create compelling carousel posts:

✅Plan your content: Before you start, outline the content you want to include in your carousel.
✅Choose a theme or topic: Pick a specific theme or topic for your carousel post.
✅Use high-quality visuals: Make sure to use high-quality images or graphics that are visually appealing and relevant to your theme or topic. Consider using a consistent color scheme or style throughout the carousel.
✅Keep text minimal and legible: If you're adding text to your carousel, keep it concise and easy to read. Use a font size and color that contrasts well with the background, and break text into smaller chunks if needed.
✅Tell a story: Create a narrative or progression throughout your carousel slides. This can encourage users to swipe through all the slides.
✅Use a mix of content types: Combine different types of content, such as images, videos, and text, to keep your carousel interesting and engaging
✅Add a call-to-action (CTA): Encourage users to interact with your post by including a clear CTA, such as asking a question or directing users to a link in your bio.
✅Optimize slide order: Place your most compelling or attention-grabbing slide first to encourage users to swipe through the carousel. You can also create a sense of anticipation by saving an important or surprising piece of content for the last slide.
✅Use hashtags and captions effectively: Craft a thoughtful caption and include relevant hashtags to make your post more discoverable and encourage engagement.
✅Test and analyze: Regularly review the performance of your carousel posts to identify what works well and what could be improved.

 

Insights

Videos

Did Mark overpay? 🤔

Mark Zuckerberg: "I bought WhatsApp for $19 million"

"I downloaded it free from the playstore".