New features
WhatsApp usernames coming soon 🆕
WhatsApp is working on a feature to set up a WhatsApp username, and it will be available in a future update of the app.
Thanks to @WABetaInfo on Twitter for this one.
TikTok is working on new prompts to encourage users to review businesses 💬
TikTok is working on a new feature that would allow users to leave reviews for businesses on the platform.
The prompts would ask users to rate their experience with a business on a scale of one to five stars, and to provide a brief review. Users would also be able to select from a list of pre-made emojis to express their feelings about the business.
It's unclear when TikTok plans to launch the review feature, or if it will be available in all countries. However, the feature could be a valuable tool for businesses that want to get feedback from their customers.
Thanks to Matt Navarra for this one, who has shared screenshots of the new prompts on Twitter.
Tips
Benefits of having reviews on social media ⭐⭐⭐⭐⭐
Facebook: As one of the largest social networks, Facebook is often the first stop for customers seeking information about a business. Customer reviews on Facebook help build a brand's reputation and credibility. Seeing positive reviews can encourage potential customers to engage more with your posts, like your page, or visit your website. It can also improve your ranking in Facebook's search results.
Instagram: While Instagram doesn't have a traditional review feature like Facebook or Google, customer reviews can be shared in a different format such as user-generated content or testimonials. For example, a happy customer can post a picture of your product and tag your business. These endorsements are important because they show your product in a real-world context and build trust with your followers.
LinkedIn: For B2B companies especially, reviews and recommendations on LinkedIn can be very impactful. They can come in the form of endorsements for your skills, recommendations on your company page, or positive comments on your posts. These reviews can enhance your company's professional image, attract potential business partners, and boost your visibility in LinkedIn's search results.
Pinterest: On Pinterest, positive reviews often come in the form of users saving your pins or sharing photos of your products. This increases your visibility on the platform, potentially leading to higher traffic to your website.
TikTok: TikTok, with its increasing popularity, is becoming an essential platform for businesses. Reviews can come in the form of comments on your videos or user-generated content that features your products. Positive reviews can help to improve your visibility on the platform and encourage more users to follow your account and interact with your content.
In conclusion, positive reviews across all social media platforms can help to build trust with your audience, improve your brand's reputation, increase your visibility, and ultimately lead to higher engagement and conversions. As different platforms have different formats and audiences, it's important to understand and utilize each platform's unique features when considering reviews.
Tools
Supercharge your LinkedIn ⚡
Hushl is a creative, AI platform that helps business owners, freelancers & professionals create content that drives organic growth on LinkedIn
hushl.ai
27 TikTok Brands That are Winning at Marketing in 2023 📺
Download the free guide from Hubspot.
Registration required.
Comment: There's some good stuff on TikTok marketing on this Page too.
hubspot.com
Social Mind: Social and AI Insights
Welcome to Thursday's update 🙌
After some content creation and of course a run, I'm off to Goodwood races and a weekend in Southampton, so there'll be no update tomorrow.
Enjoy your sunny Bank Holiday weekend ☀️
JP
https://ko-fi.com/pollingersocial/tiers📞Call/WhatsApp on 029 2078 9139