New features
Instagram tests new user control for recommended posts, transparency tool for creators 📸
Instagram is testing a new feature that allows users more control over the content they see on the platform. Users can now select an "Interested" button on recommended posts to inform the app that they want to see more of that type of content. This new feature complements Instagram's existing personalization controls, such as the "Not Interested" option on suggested posts and the ability to snooze recommendations.
In addition, Instagram is experimenting with new transparency notifications to help creators understand when the reach of their content, such as Reels, may be limited due to a watermark. This feature is designed to help creators understand why certain Reels aren't being distributed to non-followers. The company is likely addressing the issue of TikTok content being reposted as Reels on its platform.
Instagram's head, Adam Mosseri, addressed the issue of shadowbanning in a blog post, stating that it's in the company's interest to ensure that creators can reach their audiences and grow on Instagram. He also mentioned that Instagram doesn't suppress content to encourage people to buy ads.
The company is also working on making it easier for users to understand the status of their account and whether their content is eligible to be recommended to non-followers. The company plans to add more transparency tools to its Account Status feature in the future.
Instagram's content ranking system is based on user activity, the popularity of a post, and the user's relationship with the account that posted the content. Last year, Instagram changed its ranking system to prioritize the distribution of original content, which has led to a more than 24% increase in time spent on Instagram since the launch of Reels.
techcrunch.com
Tips
Attract more customers with mobile-friendly video ads 📺
The page promotes the use of mobile-friendly video ads to attract more customers. It emphasizes that video is an affordable way to highlight your business, especially when created for mobile platforms where most audiences spend their time.
Facebook's Ads Manager offers a Video Creation Kit that allows users to create mobile-friendly videos using existing images, without the need for professional videography or editing skills. This feature is only available on the desktop version of Ads Manager.
The page provides some statistics to underline the effectiveness of mobile-friendly video ads:
70% of video-only or video + image campaigns outperformed image-only campaigns in increasing conversions. 100% of lift studies showed that a single video or video paired with a static image outperformed image-only ads in driving top-of-mind awareness. There was a 12% lower cost per web conversion for small businesses on average, compared to campaigns that did not use mobile-first creative. The page concludes with a call to action, encouraging businesses to create their first video ad using Meta’s 5 mobile-friendly best practices.
facebook.com
Tools
How the algorithm works - Instagram Ranking Explained 🧠
The article titled "Instagram Ranking Explained" provides an overview of how Instagram determines the order of posts in users' feeds. The post summarizes the key factors that influence the ranking algorithm and aims to provide transparency to users.
Instagram uses a variety of signals to determine the relevance and timeliness of posts, with the primary goal of showing users the content they are most likely to engage with. These signals include:
Interest: Instagram predicts the user's interests based on their past behavior, such as the accounts they follow and the content they interact with. Posts that align with the user's interests are more likely to appear higher in their feed.
Recency: The freshness of posts is an important factor. Recent posts are generally given higher priority over older ones to ensure users see up-to-date content.
Relationship: The algorithm considers the user's relationship with other accounts. Posts from friends, family, and accounts the user regularly engages with are more likely to be prioritized.
Frequency: Instagram aims to show the best content since the user's last visit. If a user hasn't been active for a while, they may see more posts to catch up, while frequent users will see a more personalized selection.
Following: The number of accounts a user follows can impact their feed. If someone follows a large number of accounts, Instagram has more content to choose from, making it harder for each post to be seen.
Usage: Instagram also takes into account how users interact with the app, including the time spent on the platform, the number of posts they like, and the types of content they engage with.
It's important to note that the article doesn't provide specific details on how each signal is weighted or the exact inner workings of the algorithm. However, Instagram's aim is to strike a balance between showing users content they are likely to enjoy and ensuring they discover new accounts and content.
instagram.com
The 10 best ChatGPT Plugins you can use right now 🧠
The webpage from Digital Trends provides a list of the top 10 plugins for ChatGPT that can enhance its capabilities. Here's a summary:
Code interpreter: This plugin allows you to upload files to ChatGPT and run Python scripts within the conversation. However, it's currently only available to select ChatGPT Plus members.
Bing search: This feature lets ChatGPT search the web to augment its existing knowledge base, answer recent questions, or perform research for you.
Instacart: This plugin allows you to order food from the main Instacart service page, making it easy to top up missing ingredients when cooking with ChatGPT's help.
ABCMouse: This plugin provides different activities for children aged two to eight based on what you tell the AI about them.
Comic Finder: This plugin can find the perfect comic for any situation. It currently supports XKCD and SMBC.
Expedia: With this plugin, you can plan your entire vacation within ChatGPT’s prompt window, including looking up locations, resorts, restaurants, and activities.
Zapier: This plugin allows ChatGPT to do almost anything for you, from messaging your team on Slack to sending emails through Gmail.
ChatWithPDF: This plugin allows ChatGPT to analyze a PDF document, make suggestions about changes, extract relevant information, and summarize it.
Wolfram: This plugin enhances ChatGPT's math skills, giving it access to more powerful computational tools, real-time data, and visualization.
Speak: This plugin lets ChatGPT coach you on a range of languages, helping you to better understand sentence structure, grammar, verb usage, conjunctions, and more.
To use these plugins, you need to be a ChatGPT Plus subscriber, which costs $20 a month. You can enable the plugins through the settings menu in the bottom left of the screen.
digitaltrends.com
Social Mind: Social and AI Insights
Welcome to Thursday's update 🙌
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JP
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