AI news
LinkedIn Adds AI-Generated Job Candidate Responses in Recruiter 💼
The article discusses LinkedIn's integration of generative AI elements into its Recruiter platform. This new feature allows HR professionals to send AI-created messages to potential candidates. These messages are customized and personalized based on InMail best practices, using information from the candidate's profile, job description, and the recruiter's company.
The AI-generated InMail is created with the option for the user to further customize the message by selecting the topic elements they want to include. This feature is designed to save recruiters time while maintaining personal outreach.
However, the article also raises concerns about the potential loss of human interaction and the 'social' aspect of 'social media'. It suggests that this automation might lead to a future where interactions are primarily between bots, potentially reducing the genuineness of the platform.
Despite these concerns, LinkedIn is proceeding with the feature. It has begun rolling out AI-assisted messages in Recruiter to a select group of customers in the US and Europe, with plans for a broader launch in the following month.
Comment: We'll continue to see an acceleration of more generative AI being included in LinkedIn and other social networking apps.
socialmediatoday.com
Tips
Harnessing the power of testimonials for business promotion 📣
Why are testimonials so valuable in social media marketing? Simply put, they instill credibility, build trust, and establish your brand as an authority in your field. They're first-hand accounts that demonstrate how your business solved a problem or delivered exceptional value.
Here's how to creatively use client testimonials:
✅ Case Studies: Real-life examples of your work that highlight your success stories. Post them as PDFs on your LinkedIn profile, posts, or in articles.
✅ Emails & Newsletters: Another excellent way to share testimonials and case studies. It keeps your network informed about your achievements.
✅ Website: Featuring testimonials on your website is a standard practice. It offers an immediate credibility boost to your services or products.
✅ Quotes: Use Canva to create visually appealing backgrounds for quotes and share them as PDF or photo carousels on LinkedIn.
✅ Visuals: Produce testimonial videos and include images and graphs in your case studies. Visual elements add another layer of engagement and make your content more digestible.
✅ Blog: Incorporate client success stories in your blog. This not only enriches your content but also gives recognition to your clients. Great for SEO too.
✅ Interviews & Podcasts: Recording video or audio interviews is a dynamic way to share testimonials. They can capture more personal experiences and offer deeper insights into your success stories.
Remember, testimonials are not just about singing your praises. They're about showcasing real results and building meaningful connections with your audience.
Start sharing your success stories and let your clients do the talking!
Tools
The ultimate guide to Instagram ad formats (published on Insta) 🎯
The ultimate guide to Instagram ad formats from Meta provides a comprehensive overview of the various advertising options available on Instagram.
The guide covers the different ad formats and their features, helping advertisers understand how to effectively leverage Instagram's advertising platform.
instagram.com
The ultimate guide to Facebook ad formats (published on FB) 🎯
The ultimate guide to Facebook ad formats from Meta provides a comprehensive overview of the various advertising options available on Facebook.
The guide covers the different ad formats and their features, helping advertisers understand how to effectively leverage Facebook's advertising platform.
facebook.com
Social Mind: Social and AI Insights
It's the start of a new week 😃
Today I'm preparing for a talk on B2B social media at an IT conference plus doing some work on my website.
Have a great start to your week!
JP
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