New features
TikTok is testing an in-app AI chatbot called ‘Tako’ 🗨️
TikTok is testing an AI chatbot named "Tako" within its app. The bot appears on the right-hand side of the TikTok interface and can be used to ask questions about videos or discover new content. For example, users can ask Tako about the significance of events in a video or request recommendations for videos on a particular topic. The bot responds with a list of results that include the video's name, author, and subject, as well as links to suggested videos.
The bot was discovered being publicly tested by app intelligence firm Watchful.ai, and TikTok confirmed the tests are now live. However, the AI chatbot is currently not public in the U.S., but it is being tested in other global markets, including an early limited test in the Philippines. The bot will not appear on minors’ accounts.
TikTok is leveraging an unknown third-party AI provider that TikTok has customized for its needs. The bot is still considered "experimental" and its feedback "may not be true or accurate". TikTok also stresses that the chatbot should not be relied on for medical, legal, or financial advice. All Tako conversations will be reviewed for safety purposes and to enhance user experience. TikTok allows users to delete their chats with Tako.
TikTok believes the chatbot could do more than just answer questions about a video — it could also become a different way for users to surface content in the app, beyond typing into a search box. This could potentially pose a threat to Google if TikTok’s tests were successful and the chatbot publicly rolled out, as younger users might bypass Google altogether.
techcrunch.com
Tips
3 quick tips to improve your LinkedIn Profile today ✅✅✅
A well-crafted LinkedIn profile serves as a crucial cornerstone to your professional image. It's not just an online resume, it's your digital business card, and it can influence how clients perceive you and your brand.
1) Craft a Powerful Headline
The headline of your LinkedIn profile is ever present alongside your name and profile photo; it's seen everywhere on LinkedIn. To make it count, begin with an action word that exudes energy and intention. Follow this up with targeted keywords that resonate with your clientele. These keywords should reflect the services you offer, the solutions you provide, or the industries you serve. By doing so, you can attract the right audience and significantly improve your visibility on LinkedIn.
2) Harness the Power of Visuals and Media
Visuals have an unmatchable power to convey messages and leave lasting impressions. Therefore, a captivating cover photo and a professional profile picture can dramatically increase engagement rates. Don't miss the opportunity to add a short profile video too.
Make use of LinkedIn's 'Featured' and 'Experience' sections by adding relevant media. Be it a video showcasing your services, an infographic summarizing your achievements, or a slideshow presentation explaining your unique selling proposition, this media will help paint a comprehensive and compelling picture of what you and your brand represent.
3) Smartly Employ Links
Links are the lifeblood of the internet and LinkedIn provides a golden opportunity to harness their potential. Start by adding three website links to your profile. These could be to your personal website, your company's site, a blog you contribute to, or a relevant online resource.
Then, switch on 'Creator Mode'. This gives you access to several useful features including allowing you to add a link to your profile 'block'. You can use to direct clients to your website or encourage them to subscribe to your content.
In conclusion, it's time to think of your LinkedIn profile as your digital ambassador. By focusing on a strong keyword-centric headline, visually-rich media, and strategic linking, you can transform your LinkedIn profile into a powerful tool for client engagement. Get started today!
Blogs
How luxury brands can drive results for paid ads on LinkedIn 🎯
The article from Social Media Today discusses new research from VidMob on the effectiveness of paid ads on LinkedIn for luxury brands. Key findings from the "Luxury Creative Video Insights" report include:
Ads that strategically used storytelling, music, and pacing drove higher results. Ads where talent appeared after the first three seconds saw a 460% lift above the average compared to those where talent appeared in the first three seconds. Videos that did not include spoken dialogue outperformed those with subtitles. The research was based on a review of 2,300 ads and over 120 million impressions on LinkedIn over the course of a year.
The article also notes that LinkedIn's ad revenue continues to grow, albeit at a slower rate. The platform is highlighting how its user base of business professionals, who earn more on average than users of other social media platforms, are also consumers and are more likely to click on relevant ads.
The luxury market is expected to grow to $369.8 billion by 2030. The research suggests that luxury brands on LinkedIn should focus on visual storytelling and music in their creative content. Showing an artisan at work led to a 3.2% lift in consideration for videos with a 100% view through rate (VTR) and a 9% lift in awareness. Highlighting the hero product before giving a full-view shot also resonated with consumers, resulting in a 242% lift in performance for ads with a 25% VTR and a 5.5% click-through rate.
The article concludes by noting that some luxury goods marketers are focusing on reaching new consumers amid the category’s growth, with examples including Porsche partnering with FaZe Clan and Gucci launching its own gaming academy.
Comment: LinkedIn is not just for B2B.
socialmediatoday.com
Social Mind: Social and AI Insights
Welcome to Tuesday's update 🙌
This Thursday 8 June I'm in Cheltenham at the Managed Service Provider (MSP) Meetup giving a talk on Mastering MSP social media: Best practices for success. The conference takes place on Friday 9 June too.
If you're in the MSP business, this is an event you don't want to miss. More info and booking here: https://lnkd.in/eExydwer
Have a productive day!
JP
https://www.linktr.ee/pollingersocial📞Call/WhatsApp on 029 2078 9139