Social Mind: Social and AI Insights

Another busy week in social world already 😀

Good morning!

Day 2 of the week and already there's lots going on in the world of social media including the on/off drama of Elon Musk's Twitter takeover.

I'll be covering the Twitter saga throughout the week along with all the new features you can take advantage of.

The recent update I've had the most correspondence on are WhatsApp new message reactions which everyone loves. Are you tap/holding and reacting yet?

JP
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Number of the day

Have you thought about SMS marketing?

The average open rate for text message (SMS) marketing campaigns is 98% compared to just a 20% open rate from an email marketing campaign.

Source: Gartner

Social news

Elon Musk says Twitter legal team told him he violated an NDA | Reuters

Musk revealed on Twitter that the sample size for the social-media platform's checks on automated users was 100.

Elon Musk puts Twitter deal on hold over fake account details - BBC News

The billionaire wants more data on fake accounts, prompting speculation over the deal's future.

One-Week Social Media Break Reduces Anxiety, Depression

People who stopped using platforms such as TikTok, Instagram, Twitter, and Facebook for seven days reported an increased sense of well-being, and some said they freed up about nine hours in their week that they would have spent scrolling.

Meta’s Quest mixed reality apps show off future of AR, VR - Protocol

By incorporating a view of the real world in VR experiences, Meta is getting ready for smarter headsets and ultimately AR glasses.

How to Become TikTok Influencer: There's a College Class for That - Bloomberg

As students rake in cash from online personas, universities are offering courses that teach brand building and negotiation tactics.

New features

More improvements for video editing on TikTok

Want to try Insta's new avatar feature?

Instagram's avatar feature is now rolling out for more users and I have it on a few accounts (see screenshot below).

Go to Settings> Account> Avatar to create your avatar

Lead generation forms coming to LinkedIn?

I spotted this 'Add Lead Gen' form on a LinkedIn Company Page but it doesn't currently do anything. Looks interesting.

New fonts, colours plus logo revamp on Instagram

Instagram is working on new background colours and font styles for Stories. Plus it looks like the logo is now more dayglo in style with more pink.

Tools

NEW! TikTok Insights: Research Tool | Learning and Resources

Welcome to our insights tool! Here, you'll find more about our community's behavior, their interests, and how they connect and feel about brands.

Ready to get inspired to create great content on TikTok?

Instagram Video Sizes, Dimensions, and Formats for 2022

Everything you need to know about the latest changes to Instagram video sizes, dimensions, and formats for Reels, Stories, and more.

Videos

Genius bath hack 🛀😂

A bathroom tip 😀