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AI news
Bardβs latest update: more features, languages and countries π€
Side note: I used ChatGPT for this summary...it does a better job than Bard π
Google has announced a significant expansion of its AI tool, Bard, which is designed to augment human creativity and help users develop their ideas. The update includes the following key features:
Expanded Language and Country Support: Bard is now available in over 40 languages, including Arabic, Chinese, German, Hindi, and Spanish. The tool has also been expanded to more regions, including Brazil and across Europe.
Customized Responses: Users can now listen to Bard's responses, which can be particularly useful for hearing the correct pronunciation of a word or listening to a poem or script. Additionally, users can adjust the tone and style of Bard's responses to five different options: simple, long, short, professional, or casual.
Productivity Enhancements: Four new features have been added to improve productivity. Users can now pin and rename their conversations with Bard, export Python code to Replit in addition to Google Colab, share responses with friends using shareable links, and use images in their prompts. The image feature, powered by Google Lens, allows Bard to analyze an uploaded image and provide relevant information or help with captioning.
These updates aim to make Bard a more versatile tool for users, helping them to explore their curiosity, boost their creativity, and get more done. The expansion and new features have been guided by Google's AI Principles, with a focus on user feedback, privacy, and data protection.
New features
TikTok Tests New βShopβ Feed with Selected Users ποΈ
TikTok is testing a new 'Shop' tab with selected users as part of its ongoing efforts to integrate shopping into the app. The 'Shop' tab, which is accessible by swiping from the main screen, is appearing for some users alongside the usual 'Following' and 'For You' tabs. The new tab connects users directly to the TikTok Shop display.
This is the latest in a series of eCommerce experiments by TikTok, which is seeking to encourage more purchase behavior in line with how users in Asia have embraced in-stream shopping options. In-stream commerce is a significant income stream for the Chinese version of the app, and it's also gaining traction in other Asian markets, including Singapore, Malaysia, and Indonesia.
However, Western users have been more hesitant to merge their social media and shopping experiences, preferring physical shopping or dedicated apps. TikTok has been exploring various strategies to break into this market, including live-stream shopping and a 'Shop' tab on some retailer profiles. It's also testing an in-app product showcase called 'Trendy Beat', which displays products made by TikTok itself.
Despite these efforts, TikTok has yet to find a definitive way forward, as Western audiences have shown less enthusiasm for in-app shopping. Nevertheless, the company continues to experiment and explore different approaches, so more eCommerce tests are expected in the future
Social Mind: Social and AI Insights
Welcome to Friday's update and today's social media news π
This morning I'm taking part in a virtual play - a bit like "The Office". It's called "The Marketing Marvels" for Rather Inventive to celebrate the 100th episode of their Inventive Marketing Club podcast. I've been given the role of 'Jim', a depressed boss...should be fun π
Have a great weekend!
JP
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