Social news
Threads not copying Twitter rate limiting â›”
Despite what you may have read from Elon Musk and many publications, Threads is not copying Twitter's rate limiting.
Twitter's rate limiting is on 'views' whereas Threads is limiting 'posting', a long established technique for dealing with spammers and bots.
AI news
AI in Advertising: Trends and Insights 🎯
The article "AI in Advertising: Trends and Insights" on LinkedIn discusses the increasing role of artificial intelligence (AI) in advertising and marketing. Here are the key points:
Generative AI in Marketing: Nearly half of B2B marketing leaders are currently using generative AI applications for business marketing activities. 62% of marketing leaders say they have a good understanding of how to promote business using generative AI in marketing campaigns. However, only 17% expressed an "extremely good understanding" of generative AI marketing techniques.
Increasing Interest in AI: From Q1 2022 to Q1 2023, there was a 142% increase in LinkedIn posts from top B2B marketers mentioning "artificial intelligence". The hashtag #AI on LinkedIn moved from being the 11th-most popular hashtag on the platform in January of 2023 to fifth-most in March 2023.
AI Skills in Demand: The probability of either artificial intelligence or machine learning (ML) appearing as a desired skill in job postings on LinkedIn has risen steadily over the past five years. Marketers who grasp the fundamentals of prompt engineering will be more apt to get the most out of generative AI and use it in innovative ways.
AI Enhancing the Creative Process: AI is seen as a tool that can streamline many manual processes and help teams concentrate their time and energy on creativity. It can lift the grunt work of administration and operational management, clearing space for original thinking.
AI in Analyzing and Improving Creative Quality: AI can help determine which approaches are resonating with the audience at scale. It can analyze thousands of creative data points to measure which elements are driving the best results.
Contextual Advertising and AI-Driven Ad Targeting: AI is making an impact on how ads are targeted through contextual advertising. By understanding a person's context and automating custom content creation, advertisers can deliver ads that are highly relevant.
The article emphasizes the importance of understanding and leveraging AI in advertising and marketing strategies.
linkedin.com
New features
Meta Enhances Video Capabilities On Facebook đź“ş
The article "Meta Enhances Video Capabilities On Facebook" on Search Engine Journal discusses the recent updates made by Meta to improve the video platform on Facebook. Here are the key points:
Integration of Reels: Meta has integrated aspects of Reels, its short video feature, into the Facebook Feed. This aims to simplify video creation and sharing for users by enabling more dynamic video capabilities within the Facebook experience.
Upgraded Video Editing Tools: The latest updates to Reels include new editing features that allow users to combine audio, music, and text seamlessly to make engaging videos. Users can now manipulate clips by speeding, reversing, or swapping them out. There are also improved audio capabilities, and support for HDR video has been added.
A Dedicated Video Tab: Facebook has rebranded the section of the app previously called Facebook Watch as the Video tab. This tab combines all Facebook video content into one place, including Reels, longer videos, and live streams, aiming to create a centralized destination for users to discover and watch various video formats.
Discovering Trending Videos: Meta is launching an updated version of the Explore feature for videos, using a combination of human editors and algorithms to recommend relevant and popular videos based on users’ interests.
Instagram Reels Integration: Meta is deepening the integration between Instagram Reels and Facebook. Users can now watch and engage with Instagram Reels content directly on Facebook without switching between apps, aiming to help Instagram creators reach more people by exposing their Reels to the Facebook audience.
Meta plans on making more improvements to how Instagram Reels and Facebook work together, as part of an ongoing effort to bring its services closer together.
searchenginejournal.com
New Threads update on ioS 🆕
Threads have released the latest version of the app on ioS and there are plenty of new features:
Translations Follows tab on activity feed Subscribe to unfollowed users Activity feed scrolling and loading improvements Following and on thread replies page Tappable reposter labels Open the Insta followers list
Tools
B2B Social Media Trends to Watch
The article "B2B Social Media Trends to Watch" on LinkedIn discusses the increasing importance and rapid changes in B2B social media marketing. Here are the key points:
Social Media's Role in Business Strategy: The C-suite is increasingly using social media data to dictate overall company strategy and is increasing their social media budgets accordingly. 93% of business leaders surveyed in Sprout Social’s 2023 State of Social Media report cited social media as their primary source of business intelligence. 85% said social media insights already “consistently or often” informed their company’s ongoing business strategies.
Investment in Social Media Marketing: 96% of leaders agreed that companies must continue to invest in social media marketing to be successful. 90% agreed that their company’s future success will depend on how effectively they’re able to use social media data to inform their business strategy. 80% of companies are planning to increase their social media budgets in the next three years.
Challenges in Utilizing Social Media Data: Nearly 70% of business leaders believe their company is underutilizing social media data and insights. The major roadblocks were a limited access to social media data tools and an inability to integrate those tools with other technology solutions.
AI and ML in Social Data Analysis: 87% of surveyed leaders expect to increase their company’s investments in AI and machine learning over the next three years. Three out of four B2B marketing leaders are either already using generative AI or plan to start in the next three years.
LinkedIn as a B2B Platform: LinkedIn is the go-to source for B2B marketers with 80% of B2B marketers using it last year. Nearly two-thirds (65%) of B2B marketers said they planned on using LinkedIn more in the next year. LinkedIn is the most-used social platform for both organic and paid content marketing efforts.
The article emphasizes the need for marketing teams to familiarize themselves with AI and ML technologies, and the importance of effective marketing on LinkedIn for B2B brands.
linkedin.com
Social Mind: Social and AI Insights
Welcome to Wednesday and today's social media news 🙌
A long To Do List to work through for me today including 'Get Taylor tickets' so wish me luck on that one 🤞
Have a productive day!
JP
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