New features
More info about people who interact with your Threads posts 🧑🤝🧑
You can now view:
💖 who liked post
🔁 who reposted it
🗨️ who quoted it (and what they said)
Simply press the Likes count beneath a post.
Chat with me on Threads
Threads to introduces Keyword Search: Could be a game-changer? 🎯
Meta's social media platform Threads is stepping up its game with a new keyword search feature, announced by none other than CEO Mark Zuckerberg. This feature aims to enhance user experience by allowing more targeted searches within the platform. But the question remains: Is this the game-changer Threads needs, or is it just another feature on a long list of updates?
What's New?
The keyword search feature is designed to expand your search results beyond just usernames. Now, when you type in a keyword and hit the "search" button, Threads will pull up all posts containing that specific keyword. It's a simplified version of Instagram's search, but it's a start.
Limited Availability
Currently, the feature is being tested in Australia and New Zealand, with plans to roll it out to other English-speaking countries soon. Instagram spokesperson Christine Pai assures that they are "actively listening to the community's feedback and working on more features to improve the search experience."
The Bigger Picture
Since its explosive launch in July, Threads has been on a feature-adding spree, including a following-only feed and web availability. This new search feature is another tick on that list, but will it be enough to keep the momentum going?
Tips
Top 5 TikTok Tips for Maximising Engagement ✨
TikTok is the place to be, and if you're not already on it, you're missing out on some serious engagement opportunities. Here are our top 5 tips to help you make the most out of your TikTok experience.
1 Leverage Trending Sounds and Hashtags
One of the quickest ways to get noticed on TikTok is to jump on trending sounds and hashtags. They're like the express train to visibility. But don't just mimic; add your unique spin to make your content stand out.
2 Optimize Video Length
While TikTok allows videos up to 3 minutes, the sweet spot for engagement is between 15 to 60 seconds. Keep it short, snappy, and to the point. Your audience's attention span will thank you.
3 Engage with Your Audience
Reply to comments, host Q&A sessions, and don't shy away from duets. The more you interact with your audience, the more TikTok's algorithm will favour you. It's a win-win!
4 Post During Peak Hours
Timing is everything. Research shows that posting between 6 pm to 10 pm local time can significantly boost your video views. Experiment and track your analytics to find your audience's most active hours.
5 Use Captions and Text Overlays
Not everyone watches TikTok with the sound on. Adding captions and text overlays ensures that your message gets across, sound or no sound.
Insights
These tips are not just for newbies; even seasoned TikTokers can benefit from revisiting the basics. Remember, consistency is key, and engagement is the name of the game.
Not yet on TikTok? Should your business be on TikTok? Check out my blog post below to find out.
Should your business be on TikTok?
Tools
ChatGPT: Everything you need to know about the AI-powered chatbot 🤖
ChatGPT Gets Supercharged with GPT-4
OpenAI has recently upgraded ChatGPT with its latest language-writing model, GPT-4. This new version promises to write more naturally and fluently than its predecessor. OpenAI has also connected ChatGPT to the internet, offering plugins in alpha to users and developers on the waitlist.
Insights: The upgrade to GPT-4 is a game-changer for businesses looking to automate customer service or generate marketing copy. The internet connectivity could also open doors for real-time data analysis and more interactive user experiences. Keep an eye on this; it's not just a chatbot anymore.
ChatGPT's Enterprise Move
OpenAI has launched ChatGPT Enterprise, which offers "enterprise-grade" privacy and data analysis capabilities. This version also promises enhanced performance and customization options.
Insights: For businesses concerned about data privacy and looking for more tailored solutions, ChatGPT Enterprise could be the answer. It's not just about chatting; it's about secure, efficient, and customized communication.
ChatGPT's Global Expansion
ChatGPT has expanded its reach to more than 30 countries, including several in the Middle East, Asia, and South America.
Insights: The global expansion of ChatGPT indicates a growing interest in AI-powered solutions worldwide. Businesses should consider how to leverage this technology to engage with an international audience.
techcrunch.com
Social Mind: Social and AI Insights
It's Friday 🥳, the start of a new month and here's today's social media news
Today I'm in Worcester working out of hotels and coffee shops plus I hope to take a look around the Cathedral and Art Gallery and Museum.
I'm at Pitchcroft parkrun tomorrow so come along and say 'hi' if you fancy a jog around the racecourse.
Start September on a high note by becoming a part of Pollinger Social Club. Whether you're a social media newbie or a seasoned pro, this Club offers something for everyone. It's your one-stop-shop for all things social media, and it's the best way to stay updated, educated, and engaged.
JP
Learn more about Pollinger Social Club📞Call/WhatsApp on 029 2078 9139