Aim for at least 150 followers on your LinkedIn Page 🧑‍🤝‍🧑  5 September 2023

TikTok hires Britain's NCC for auditing data security 🔏

TikTok is stepping up its game in data security. The popular social media platform has brought on board British cybersecurity firm NCC. Their role? To audit TikTok's data controls and protections. This move is a part of TikTok's data security initiative, fondly termed "Project Clover". The aim is clear: to ensure that user data remains as secure as possible and to provide independent verification of their efforts.

Comment: With the increasing concerns around data privacy globally, TikTok's collaboration with NCC is a strategic move. It not only enhances their data protection measures but also builds trust among its vast user base. As social media platforms continue to be under the microscope for data handling, such partnerships might become a common trend.

reuters.com  

BREAKING NEWS: Meta to remove Facebook News tab 🗞️

Facebook has just announced that big changes are coming to Facebook News in Europe. Meta has announced that they'll be deprecating the Facebook News feature in the UK, France, and Germany by early December. Why the change? It's all about aligning investments with what users value most. Interestingly, news makes up less than 3% of what users see in their Facebook feed. So, while news discovery is a part of the Facebook experience, it's a small one for most.

But don't worry, this doesn't mean news is disappearing from Facebook altogether. Users can still view news article links, and European news publishers will maintain access to their Facebook accounts and Pages. They can post links, direct people to their websites, and even use products like Reels and the ad system to reach wider audiences. And for those wondering about existing deals with publishers, Meta will honour them until they expire. However, they won't be entering into new commercial deals for news content on Facebook News in these countries.

Comment: This move highlights the evolving nature of social media platforms and their relationship with news contenta and is a blow to news publishers. With users primarily coming to Facebook to connect and discover, rather than for news, it's a strategic decision that reflects user behaviour and preferences.

fb.com