Social news
Threads is struggling to retain users - but it could still catch up to X 🧵
Threads, Meta's competitor to Twitter (FKA X), is facing challenges in retaining its user base, according to data from Insider Intelligence. As of the end of 2023, Threads is expected to have 23.7 million active monthly users in the US, significantly less than Facebook, Instagram, and TikTok. Interestingly, Twitter, now known as X, is forecasted to have 56.1 million active monthly users in the US by the end of 2023. However, Insider Intelligence predicts a decline for X, with its user base expected to drop to 47 million by 2025. In contrast, Threads could potentially grow to 30 million users by 2025.
Insights:
Threads' struggle to retain users post-launch indicates that initial growth isn't always sustainable.
The predicted decline for X suggests that no social media platform is immune to user attrition.
The contrasting trajectories of Threads and X could offer valuable lessons for social media strategies, especially in terms of user retention and growth.
theverge.com
Facebook and Instagram will soon get a slew of AI-powered creator tools
Meta has announced new generative AI tools that will enable users to edit images and create stickers using text prompts. The features, revealed at Meta's Connect event, will be available on Instagram, Facebook, WhatsApp, and Messenger. Instagram will introduce two new features: 'Restyle' and 'Backdrop,' which allow users to transform images based on text prompts like "watercolor" or "surround me with puppies." Additionally, AI-generated stickers will be available across Meta's platforms, powered by their large language model, Llama 2.
Insights:
The integration of AI in image editing signifies a shift towards more personalized and dynamic content creation.
Meta's move to label AI-generated content could set a precedent for transparency in synthetic media.
With similar AI-powered features announced by YouTube, the competition in AI-enhanced content creation is heating up.
theverge.com
New features
Watch TikTok on your TV 📺
TikTok has added a 'cast to TV' button. This provides another means of watching TikTok on your TV. Most smart TVs already have a TikTok app.
Thanks to Matt Navarra for this one
LinkedIn Introduces Immersive Reader for Enhanced Content Accessibility 🆕
LinkedIn has rolled out a new feature aimed at making its platform more accessible and user-friendly. As of 23 08 2023, all first-party articles published on LinkedIn will be equipped with Microsoft's Immersive Reader. This feature offers a range of tools to help users consume content in a way that suits their individual needs. These tools include Content Isolation for a distraction-free reading experience, Picture Display for common words, Speech Highlights for clarity, Syllable Splitting for easier pronunciation, Real-Time Translations to overcome language barriers, and Text to Speech for audible consumption.
Insights: This feature not only enhances user experience but also opens up LinkedIn's content to a broader audience, including those with learning disabilities or language barriers. It's a step forward in making digital spaces more inclusive, and businesses should consider how they can similarly adapt their content for wider accessibility.
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Tips
5 Effective Ways to Add Links To Instagram🔗
Instagram has evolved from a simple photo-sharing app to a powerful marketing platform. One unique aspect of Instagram is that it doesn't allow you to add clickable links to photo captions but there are 5 effective ways to include clickable links, driving traffic to your website, products, or services.
1️⃣ Multiple Links on Profile
How it Works:
Instagram now allows you to add multiple clickable links in your profile section. These can direct followers to various landing pages, blog posts, product listings and your Facebook profile.
Tips:
Use a URL shortener to track clicks.
Make sure each link serves a different purpose to cater to diverse audience interests.
2️⃣ Active Links in Bio (Description)
How it Works:
The bio section provides the opportunity for clickable link. This is often the first thing people see when they visit your profile.
Tips:
Update this link regularly to coincide with your latest campaign or announcement.
Use a compelling call to action in your bio to encourage clicks.
3️⃣ Action Buttons
How it Works:
Business profiles can add action buttons like "Book Now," "Get Tickets," or "Start Order," which are directly linked to external websites and apps.
Tips:
Choose an action button that aligns with your business goals.
Make sure the linked page is mobile-friendly.
4️⃣ Link Sticker
How it Works:
Instagram Stories offer the 'Link Sticker,' which allows you to add a clickable link to your story.
Tips
Use engaging visuals to make the sticker stand out.
Use the link label as a call to action to describe to encourage clicks.
5️⃣ Link in DM (Direct Message)
How it Works:
You can send clickable links directly to users via Instagram Direct Messages.
Tips:
Use this for targeted marketing campaigns.
Ensure the link is relevant to the conversation to avoid appearing spammy.
Adding links to your Instagram can significantly increase traffic and engagement. By utilising these five methods, you're not only making it easier for your audience to interact with your content but also driving them closer to conversion.
Follow me on Instagram
Social Mind: Social and AI Insights
Welcome to Thursday's update 🙌
Today I'm attending Social Media Conference Cymru, the first major social media conference in Wales. I'm looking forward to networking, catching up with colleagues and of course learning something new.
Tomorrow sees the return of Laptop Friday Cardiff, in Wales Millennium Centre from 9am. If you're local, I hope to see you there. No booking or tickets needed!
Have a great day!
JP
All my links📞Call/WhatsApp on 029 2078 9139