Number of the day
Social ad spend increasing π
Businesses and organisations will spend more than Β£200 billion on social advertising in 2023, a projected growth of 4.53% on the previous year.
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AI news
Jony Ive and OpenAI Team Up for the "iPhone of AI" π± π€
Apple's former Chief Design Officer, Jony Ive, is in talks with OpenAI to create what could be the "iPhone of artificial intelligence." The project is backed by over $1 billion in funding from Softbank CEO Masayoshi Son. OpenAI's CEO, Sam Altman, is collaborating with Ive's design firm, LoveFrom, to develop OpenAI's first consumer device. The aim is to create a more natural and intuitive user experience for interacting with AI, drawing inspiration from the original iPhone's touchscreen technology. While the project is still in its early stages, the discussions are said to be "serious."
Insights
Design Philosophy: Jony Ive's involvement suggests a focus on user-centric design, which could revolutionize how we interact with AI, much like the iPhone did for mobile internet.
Ethical Considerations: Ive has previously expressed concerns about the addictive nature of smartphones. This project could be an opportunity to address such issues in AI technology.
Investment and Collaboration: With significant funding from Softbank and potential involvement from chip design company Arm, this project has the financial and technical backing to make a substantial impact.
New features
TikTok Tests Ad-Free Monthly Subscription Plan π·
TikTok is experimenting with an ad-free monthly subscription model, priced at $4.99 during its testing phase in the U.S. The move marks a departure from TikTok's largely ad-driven revenue model. While the feature is still in the testing stage, it could potentially be rolled out to a broader audience depending on its success. No official announcement has been made by TikTok yet.
Insights
Monetisation Shift: TikTok's experiment with a subscription model indicates a potential shift in its monetisation strategy, which has been primarily ad-driven.
User Experience: An ad-free option could enhance the user experience, but it remains to be seen how TikTok will differentiate its subscription service from others.
Competitive Landscape: With platforms like Twitter also offering ad-free tiers, TikTok's move could set a new trend in social media monetisation.
Insights
The Future of Generative AI: Beyond ChatGPT π€
The landscape of generative AI is rapidly evolving, promising to take us far beyond the capabilities of current models like ChatGPT. The technology is moving towards multi-modality, where AI programs will integrate text, images, sounds, and even physical space. This shift is expected to revolutionise various sectors, from robotics to continuous learning systems.
ChatGPT, which reached 100 million users within two months of its launch, has sparked an AI arms race among tech giants like Microsoft and Google. However, the future lies in blending multiple types of data or "modalities" to create more intelligent and versatile programs. Experts like Naveen Rao of Databricks and Emad Mostaque of Stability AI believe that the next phase of AI will be more collaborative and multi-dimensional, rather than serving as a one-to-one personal assistant.
Research is already underway to combine text, images, and other data types. For instance, Carnegie Mellon University is working on a "High-Modality Multimodal Transformer" that integrates various forms of data, including time series and database tables. This multi-modal approach is not only enhancing the AI's performance but also its applicability in diverse fields, from healthcare to storytelling.
The rapid advancements in generative AI are setting the stage for more interactive and intelligent systems that could redefine how we work, collaborate, and even perceive the world around us.
Insights: The move towards multi-modality in generative AI could offer exciting opportunities for businesses to engage with their audience in more interactive and meaningful ways. Whether it's personalised marketing campaigns or advanced customer service solutions, the future of AI looks incredibly promising.
Videos
Zuckerberg Envisions the Metaverse as a Way to "Bring Back the Dead" π
Mark Zuckerberg, the CEO of Meta, has suggested that the company's Metaverse platform could potentially allow people to interact with virtual avatars of their deceased loved ones. In an interview with podcaster Lex Fridman, Zuckerberg discussed the complexities and ethical considerations of such an idea. While the technology is still in its infancy, it raises questions about the emotional and psychological impact it could have on users.
Social Mind: Social and AI Insights
Welcome to Tuesday's update π
The Cardiff Half was great fun on Sunday and the support from the crowds was just amazing.
A big thank you for all your support and to all those who have donated to Age Connects. We're now up to Β£440 so I hope to reach the Β£500 target. If you've not yet donated and would like to do so here's the link - Donate To Age Connects.
Today I'm working on marketing for Boost Social Agency and creating content for clients.
Have a productive day!
JP
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