Social Mind: Social and AI Insights

Welcome to Tuesday's social media news 🙌

Good morning!

I'm on the train to Merthyr Tydfil for my last session with a charity I've been working with there.

Whatever you're up to today, have a productive one!

Best wishes

JP
07966 452380
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Number of the day

Are you posting pdfs on LinkedIn?

Posts consisting of pdfs uploaded directly on LinkedIn generate 3x more clicks than any other type of content.

Source: LinkedIn

If you've experienced my LinkedIn training, you'll be aware of my recommendation to post pdfs, so great to see this stat provide confirmation that the algorithm favours this type of post.

Social news

Elon Musk threatens to back out of Twitter deal over bot estimates (updated)

Elon Musk still isn't happy with Twitter's stance on bots and other fake accounts. As Bloomberg reports, Musk has amended an SEC filing to claim Twitter is committing a "material breach" of merger terms by allegedly refusing to disclose enough information about bot spam and fake account data. The social network's offer to provide additional info on its testing methods for bogus accounts is both inadequate and an attempt to "obfuscate and confuse" the situation, the Tesla chief said. In other words, he's concerned Twitter is trying to hide the true scope of its bot problem.

New features

You can now say why you downvoted a reply

Twitter is adding the ability to express why you downvoted a reply:

• Disagree with reply
• Reply was misleading
• Reply wasn’t relevant
• Reply was offensive

The reason won't be shared publicly or with the Tweet author.

Seasonal icons are out on Twitter

Twitter have launched a range of new seasonal icons.

Updates to the Sensitive Content Control

We’re continuously developing controls to help people personalize their experience on Instagram. Last summer, we launched the Sensitive Content Control so people could choose how much or how little sensitive content to see in Explore from accounts they don’t follow.

Videos

Social media sensation Salt Bae has been slammed by diners

The Nusr-Et Steakhouse, which opened its doors in Knightbridge nine months ago, has been hit by a stream of bad reviews online at Tripadvisor where it is ranked 17,418 out of 17,488 restaurants in London.