Number of the day
Countries with highest Instagram audience
As of January 2022, Brunei was the country with the highest Instagram audience reach with 89 percent. Kazakhstan also had a high Instagram audience reach, with 82.7 percent of the population using the social network.
Although Aruba and Israel saw a relatively lower audience reach, the photo and video sharing platform still reached more than half of the population in both countries.
Source: Statista
Social news
Pinterest CEO steps down, Google executive to take over in e-commerce push
Pinterest said long-time Chief Executive Officer Ben Silbermann would step down, handing over the reins of the social media platform to Google commerce executive Bill Ready.
The news sent the company's shares 9% higher in extended trading on Tuesday and underscored a shift in focus at Pinterest to e-commerce initiatives from its advertising-based business model.
cnn.com
New features
You'll be able to stop blocked accounts from spamming you again on Insta
Instagram is working to improve the feature that allows you to prevent a blocked account from contacting you from a new account by adding the ability to also block all the accounts that user already has in addition to the new ones that they may create.
Meta is thirsty for newsletter signups
Meta is now pushing Facebook newsletters from creators on Insta notifications.
Instagram Opens Reels API Access to Third-Party Platforms
Brands will soon have more options for posting Instagram Reels to their accounts, and managing related activity, with Meta announcing that it’s launching its Reels API for external use.
API access enables platforms like Hootsuite and Sprout Social to provide cross-platform posting and analytics capacity within a single dashboard, which can make it much easier to keep track of your various social posts and schedules in one place.
And soon, Instagram Reels will also be available as an option in these tools and more.
socialmediatoday.com
Tips
Official Twitter Carousel Ad Tips
BEST PRACTICES FOR CAROUSEL ADS: Tell a cohesive story and follow a visual narrative across each frame, clearly featuring your product or service.
Use headlines, tweet copy and calls-to-action to provide extra context and encouragement to readers.
Customise headlines and URLs if using the multi-destination functionality to drive your audience to unique landing pages.
Keep image and video aspect ratios consistent (1:1 image with 1:1 video, 16:9 image and 1.91:1 video).
Check in on your detailed card-level and swipe metrics reported in your Ads Manager to iterate and learn.
Social Mind: Social and AI Insights
Welcome to Wednesday 🙌
Good morning
Today I'm proving more online safety training but this time it's online via Teams.
Whatever you're up to today, have a good one!
Jonathan
07966 452380
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