Social Mind: Social and AI Insights

It's Friday 🥳

Good morning! It's Friday!

It's Laptop Friday this morning in Cardiff, Cheltenham, Ilfracombe and Bovey Tracey so pop along for coworking, coffee, community and cake.

I enjoyed my chat on BBC Radio Gloucestershire with Dominic Cotter yesterday to celebrate World Social Media Day - listen at 42:30 📻

I'm taking this afternoon off to watch Black Phone at the cinema...I've heard good reports and am looking forward to it 🎥

Have a great weekend!

Jonathan
07966 452380

Number of the day

Long form videos making a come back?

In one study, Facebook Live videos' engagement rate jumped from 0.26% to 0.46% when videos lasted over an hour.

Source: Social Insider

Social news

U.S. FCC commissioner wants Apple and Google to remove TikTok from their app stores

Brendan Carr, one of the FCC’s commissioners, shared Tuesday via Twitter a letter to Apple CEO Tim Cook and Alphabet CEO Sundar Pichai that pointed to reports and other developments that made TikTok non-compliant with the two companies’ app store policies.

Comment: I don't think this will come to anything.

Last day for TweetDeck for the Mac app

Twitter are saying goodbye to TweetDeck for the Mac app. Today, 1 July is the last day it'll be available.

You can still use TweetDeck on web.

New features

Meta going all in on Reels?

Instagram is testing converting ALL videos into Reels.

An IG spokesperson said: “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram.”

Comment: Big move!

Facebook’s new collaborative feature grants creators exposure

Creator Collaborations enables multiple creators to be tagged in a single Facebook post.

Similar to Branded Content Tags, creators can invite a secondary collaborator to publish a video together. Collaborators share equal distribution and can view shared insights like reach and engagement within Creator Studio.

Facebook Begins Testing Ethereum and Polygon NFTs on Profiles

If deployed widely, users will be able to connect their cryptocurrency wallets to their Facebook profiles.

Videos

NASA baffled by 'mystery rocket body' that crashed into the moon

A "mystery rocket body" that crashed into the moon is baffling NASA.

According to NASA, astronomers discovered a rocket body heading toward a lunar collision late last year. Impact occurred on March 4, and NASA's Lunar Reconnaissance Orbiter spotted the crash site on the moon's surface shortly after.