Social Mind: Social and AI Insights

It's Monday!

Good morning!

I hope you had a fabulous weekend!

Today I'm working with a charity based in Brecon, helping them use social media for fundraising and volunteer recruitment.

Facebook's new Home and Feed tabs will be rolling out worldwide this week and Meta will be announcing their latest quarterly results tomorrow.

There'll be no update on Friday and I won't be around for training, support or queries as I'm off to Bath for a day out.

Have a great week!

Jonathan 07966 452380
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Number of the day

Video now accounts for more than half of the time people spend on Facebook

Reels now makes up more than 20% of the time that people spend on Instagram, while video overall accounts for 50% of the time that users spend on Facebook.

Source: Reels

Social news

Twitter-Musk trial on $44 billion deal set to begin in October after Musk loses effort to delay

Delaware Court of Chancery Chancellor Kathaleen McCormick has ruled in Twitter’s favor for an expedited trial to force Elon Musk’s $44 billion acquisition of the company. The five-day trial will take place in October.

Facebook shifts resources from news to focus on creator economy

Meta Platforms Inc.’s Facebook is reallocating resources from its Facebook News tab and newsletter platform Bulletin, as the company focuses more on the creator economy, senior executive Campbell Brown told employees in a memo.

Firms 'going to war' against rivals on social media

A growing number of unscrupulous companies are using bots or fake accounts to run smear campaigns against their competitors on social media, it is claimed.

That's the warning from Lyric Jain, the chief executive of Logically, a high-tech monitoring firm that uses artificial intelligence (AI) software to trawl the likes of Twitter, Facebook, Instagram and TikTok to find so called "fake news" - disinformation and misinformation.

TikTok has introduced an ambassador program in the UK and Ireland

Introducing our UK and Ireland TikTok Ambassadors

TikTok wouldn't be anything without our community of creators. From the foodies uncovering the best restaurants and cheap eats, to the history buffs helping us explore local sights, TikTok is a place to discover hidden gems, local recommendations and town secrets that you might struggle to stumble upon otherwise.

That's why we're launching our TikTok local Ambassadors programme, shining a spotlight on the must-follow TikTok stars to help you enjoy the sights and sounds around the UK and Ireland, so you can live like a local.

New features

Instagram Is Letting Users Shop via DM

Small businesses can take orders, chat with customers and collect payment in the same place.

New LinkedIn 'Follow' button for websites?

LinkedIn could soon offer a ‘Follow’ button that creators can add to their own websites.

Share will become Repost on LinkedIn

LinkedIn is going to change the name of the Share button to Repost and it redesigning the icon, which looks like the Retweet button on Twitter.

LinkedIn launched Business Manager

LinkedIn is making sure its business users get maximal benefit from the app with the launch of a new and innovative feature called the Business Manager Platform.

The whole idea is to assist firms with more than one account to organize and better manage their workflow on the app. Moreover, the company says it hopes the move can better streamline the firm’s marketing process along the way.

With this new functionality, users simply need to add in all of the accounts managed by the business and that’s it. This gives them the freedom to control all of them across a single dashboard.

Comment: Let's hope they make a better job of this than the FUBAR Business Manager over on Facebook.

Videos

Tired of 'fake' social network posts?

If you don't get this meme, check out BeReal, a social network where you're asked to post when you get a notification during the day, which could be at any time.

And of course, if you sign up, you'll find me there.