Issue 66  

Number of the day

Are you personalising your social media?

Nearly half (49%) of consumers say they will likely become repeat buyers after a personalized experience.

Source: Twilio

 

Social news

Google My Business is no more

The Google Maps app has now replaced the Google My Business mobile app.

You can now use Google Maps or Google Search to manage what is now known as your Business Profile (was Google My Business) on mobile.

 

Instagram boss moving to London

Instagram head Adam Mosseri is relocating from California to London later this year, marking a strategic shift that effectively makes the British capital the app's base for the coming months.

 

New features

U-turn at Instagram

Only days after clarifying a number of recent feed changes, Instagram appears to have taken a temporary U-turn.

In a new interview, its chief Adam Mosseri stated that Instagram is scaling back tests of its full-screen feed and recommended content despite inferring in a previous video that this was the way forward for the app.

The rollback comes amid user dissatisfaction with the amount of recommended content in feed - mainly Reels, as Instagram becomes video-first.

Instagram will now begin work on improving feed recommendations, while the future of its full-screen feed remains to be seen.

 

Tweet count coming soon

Twitter is going to start displaying the number of tweets you've posted in the last month.

I suggested this was going to happen back in June.

 

Videos

Then and now

Economic growth?

 

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