Number of the day
Are you including people in your photos?
In a 2022 analysis of two million Reels ads, those with a human presence in the creative (such as a face, person, or child) had a 25% higher click-through rate than those without.
Source: Meta
Comment: If you've had my training you'll know the importance of people in photos.
New features
Meta have made it easier to switch between and create new accounts and profiles on Facebook and Instagram
Yesterday, Meta introduced new features that will make it easier for people on Facebook and Instagram to access, create and navigate between multiple accounts and profiles.
fb.com
Instagram is rolling out its modified shopping experience to select users
Select users are beginning to see the Shopping icon replaced by the Notifications tab in the app’s lower navigation bar, but shopping features remain accessible from the secondary menu where settings and saved posts are located.
Comment: As mentioned here previously, Instagram is pulling back from Shopping.
New Shopping tab on Twitter
Twitter is reportedly testing a new shopping experience for users: a dedicated Shopping tab.
It appears the tab would let users explore Twitter Shops, virtual storefronts that businesses and professionals can set up on their profile.
Comment: In contrast to Instagram, Twitter is moving into Shopping.
Tips
How to add ALT text to images on Twitter on mobile and desktop
On the app, tap the “+ALT” icon on the photo/GIF after attaching it to your Tweet in the composer. Follow the prompt, type your description, tap “Done”.
On web, click “Add description” under the image, type a description, click "Save". (3/4)
Tools
LinkedIn Ad library
You may be aware of Facebook's Ad library - if not, link coming tomorrow - but did you know there's a LinkedIn Ad library?
Learn from your competitors' and others' ads 🎓
linkedin.com
Social Mind: Social and AI Insights
Welcome to Wednesday 🙌
Today I'm creating ad campaigns for clients and sorting out a Facebook Page issue.
If you or clients have a Page or an Ad account that has been restricted, I may be able to help and it will cost you nothing to find out.
Have a good day!
JP đź“žCall/WhatsApp on 029 2078 9139
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