Social news
Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material
Twitter’s no good, very bad year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app alongside tweets soliciting child pornography and other abuse material.
Comment: I haven't run advertising campaigns or trained clients on Twitter Ads in years. Avoid.
socialmediatoday.com
New features
Twitter launches full screen immersive video and improves video discovery
Twitter’s updated immersive media viewer expands videos to full screen with a single click, allowing you to easily access the full, immersive viewing experience. To activate it, simply tap/click on a video in the Twitter app.
Once the video has been launched in full screen mode, Twitter have made video discovery easier as well. Just scroll up to start browsing more engaging video content. If you want to exit the viewer and go back to the original Tweet, click the back arrow in the top left corner.
twitter.com
LinkedIn launch post templates for Pages
LinkedIn originally launched post templates for individual users last month, but now, it’s making them available for Company Page updates as well.
LinkedIn’s post templates provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.
Comment: Might be handy for some, but you'll get better results by designing your own original images in Canva or similar image editing tool.
Tools
Social Skills: How successful brands find customers online
Some handy case studies from Meta
facebook.com
TikTok publishes latest Community Guidelines Enforcement Report
TikTok’s Community Guidelines are designed to foster an entertaining experience that prioritizes safety, inclusion, and authenticity.
TikTok's policies apply to everyone and all content, and we strive to be consistent and equitable in our enforcement. This analysis provides additional context to supplement the data in this report.
tiktok.com
Blogs
Tesco’s ‘voice of the checkout’ TikTok competition is a social media win
Tesco has launched a ‘voice of the checkout’ competition across social media platform TikTok, calling for customers to enter for the chance to become the new voice of Tesco self-checkout tills.
The competition – which has been shared using the hashtag #TescoVoiceOfCheckout has captured the attention of TikTok’s users.
grocerygazette.co.uk
Social Mind: Social and AI Insights
Good morning 👋
I've just been for a final run before the Cardiff Half on Sunday, where I'll be joining 30,000 other runners.
I've had an interrupted preparation but I hope to finish in front of a few of them!
Have a great weekend!
JP
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