Social news
Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse
The metaverse has become such a vague term, incorporating so many different tech elements, that it’s hard to say what people really understand about the next stage of digital connection – which, it’s important to note, does not actually exist as yet.
With that in mind, it’s not entirely clear what this new survey data from Meta actually means, in a broader marketing context.
In order to gauge consumer sentiment about the metaverse, and the opportunities that it will provide for brand connection, Meta conducted a survey of 30,000 shoppers from around the world, to see how they feel about different aspects of advancing technology, which Meta has then attributed back to the broader metaverse concept.
socialmediatoday.com
New features
TikTok updates creator marketplace plus more new features
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
The ByteDance-owned platform also introduced an in-app integration that lets users purchase movie tickets, shopping ad updates, and Focused View, a replacement for its Video View ad objective.
insiderintelligence.com
Meta launches Facebook Direct
With the new Facebook Direct feature, you can share individual photos and videos with specific friends for a limited time.
When you send a Direct photo or video, your friend will be able to view it once and then then replay it or reply to you. Once the conversation is over or the photo or video you’ve sent ends, it’ll no longer be available for viewing
Control who mentions your on Twitter
Twitter’ is testing an audience control option for your tweets, with a brand new toggle that may allow you to stop people you've blocked from mentioning your @twitterhandle, or restrict mentions only to those that you follow you.
Thanks to Jane Manchun Wong for this one.
Tips
SEO tip: How's your favicon looking?
Make sure your favicon, the website icon that appears in the web address bar or on website tabs for your website, is up to date, the right dimensions and looking good.
You might have noticed on mobile that Google is now giving more prominence to the favicon in its search results displaying it with a larger size to the left of your website address.
If you don't have one, then you simply get a globe and your results could be de-ranked.
Results display will be changing on desktop soon too.
Google is also adding website names to search results so users can easily identify the corresponding website.
Social Mind: Social and AI Insights
Hello 👋
Twitter is testing an option to control mentions plus look out for an SEO tip below.
Have a productive day!
JP
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