Social Mind: Social and AI Insights

Welcome to Wednesday 🙌

Meta will have to unwind its purchase of GIPHY and there's 2 news great features for Instagrammers...you'll soon (and maybe right now) be able to schedule Post and Reels from within the app and add multiple links to your bio ✅

Have a productive day!

JP
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Number of the day

Social media working well for brands

78% of consumers are more willing to buy from a brand and 77% will choose a brand over a competitor after a positive experience with a brand on social media.

Source: Sprout Social

Social news

Facebook parent Meta admits defeat after $400 million Giphy deal is blocked by UK regulators

Citing the risk of a substantial lessening of competition in social media and display advertising, the U.K.’s Competition and Markets Authority said Meta must “sell GIPHY, in its entirety, to a suitable buyer.”

In a statement, Meta said it was “disappointed by the CMA’s decision but accept today’s ruling as the final word on the matter.”

It is the first time a global regulator has unwound a completed deal by a Big Tech company.

New features

TikTok to introduce adults-only option for live broadcasts

While most engage with TikTok by scrolling through a treadmill of short videos, live broadcasts are also becoming increasingly popular. Creators will be able to choose if they only want to reach over-18s when broadcasting via an impending update.

Meta introduced Branded Content tags for Facebook Reels

Branded Content tags can now be added to Facebook Reels.

Reels will show up with a label denoting a paid partnership with the relevant brand.

Tagged brands can convert these Reels to Branded Content Ads featuring a ‘Sponsored with’ label.

This feature was introduced on Instagram in 2020.

Schedule content directly from the Insta app

Meta is rolling out scheduling of Posts and Reels directly within the app.

Go to Advanced settings when creating a Post or Reel to see if you have the new feature.

Thanks to @WFBrother and @mattnavarra for this one.

WhatsApp: it is now possible to leave a group without the participants being informed

The new update to the WhatsApp messaging application makes it possible to leave a group conversation without the other participants being notified, as noted by BFMTV and Ouest France.

Only the administrators are informed of this departure.

Add multiple links to your Insta bio

As mentioned here back in the Spring when testing, Instagram have been working on the ability to add multiple links to your Bio.

I spotted yesterday that I'm able to add a link to my Facebook profile as well as one other external link with with a customisable title (see screenshot and intagram.com/pollingersocial).

The ability to add additional external links is likely to follow soon.

Videos

Donato TRAIN RACE PIZZA @poetwithpace

Tell me this is a practical joke? 🤔