Social news
Report: Elon Musk plans to gut Twitter workforce by 75% after acquisition
Elon Musk’s plan to purchase Twitter would bring with it massive cuts to the social media company’s workforce, according to a report Thursday by The Washington Post.
Citing interviews and documents, the Post said that Musk has told prospective investors that as part of his deal to buy Twitter for $44 billion he would get rid of nearly 75% of the company’s 7,500 workers, cutting staff to just over 2,000.
geekwire.com
New features
Twitter officially launches its ‘Close Friends’ feature - Circle
Twitter is finally gearing up to launch its ‘Close Friends’ feature called Circle, similar to the Close Friends feature on Facebook and Instagram which allow users to control their posts visibility and what their followers see.
Twitter's Circle function allows you to send a tweet to a specific group of individuals - anyone on Twitter including verified accounts (although of course they could ignore or block you)
Twitter started testing the feature in May (as mentioned here) and it will soon be accessible to all users.
Tips
What’s the difference between influencers, creators, and user-generated content (UGC)?
Influencers
Influencers get paid to promote a brand through their existing (and engaged) audience.
Influencer-generated content is typically in the form of story takeovers, sponsored posts, affiliate links, and promo codes.
Creators
Creators are paid to create high-quality content in their specific style. However, unlike influencers, creators don’t need to have an audience or post on their channels – but it’s nice to have. Instead, the brand typically hires a creator to produce content (i.e. a photo, blog, video, etc) that can be reshared across the brand’s marketing channels.
User-generated content (UGC)
User-generated content is content that a customer or fan creates about a brand without expecting compensation in return. For example, authentic reviews and testimonials – it’s content you see on platforms like TikTok and Instagram, where users share their favourite products. Sometimes brands will incentivise creation of UGC via competitions or the chance to be featured on their channels.
Videos
Alan McGuinness @Alan_McGuinness
My son has lived through four chancellors, three home secretaries, two prime ministers and two monarchs.
He's four months old.
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Social Mind: Social and AI Insights
It's Friday 🥳
Elon Musk plans to take the knife to Twitter after his takeover which is now rolling out Circle plus want to know the meaning of and difference between influencers, creators and UGC? Read on.
Have a fantastic and relaxing weekend!
JP
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