Social Mind: Social and AI Insights

Welcome to Thursday's update 🙌

It's back to the 1990s with Instagram testing the ability to add a song to your Bio, in the style of MySpace.

Have a great day!

JP
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Number of the day

Put people in your videos and photos

In a 2022 analysis of two million Reels ads, those with a human presence in the creative (such as a face, person, or child) had a 25% higher click-through rate than those without.

Source: Meta

New features

TikTok testing new automated Ad tool

TikTok has launched Smart Performance Campaign, the platform’s first end-to-end automation tool for advertisers.

Smart Performance Campaign is still being tested but will help advertisers set up for campaigns using automation. All you'll need is a marketing objective, budget, country for targeting plus creative assets to get a campaign started.

Pinterest partners with record labels to bring popular music to Ideas Pins

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music library from 7Digital, the company noted.

With the launch, Pinterest says there will be thousands of new tracks available from artists like Dan + Shay, Bruno Mars, Michael Bublé, Twenty One Pilots, Zach Bryan, Paramore, and others.

Add a song to your Insta Profile

Instagram is reportedly internally working on a feature that allows users to add a song to their profiles.

Comment: It's the 90s and MySpace all over again 🎶

Super Follows creators can now access the Creator Dashboard on web

Twitter have introduced the Creator Dashboard on desktop. It's a new way to help Creator's view earnings and track Super Follow subscriptions.

Twitter are also testing the dashboard with some creators on iOS.

Videos

You’re not the only one accidentally turning on your iPhone flashlight

There are two kinds of iPhone users. The ones who accidentally turn on their flashlight and leave it blaring out of their back pockets — and the people who wonder how they keep doing that.