Social news
Elon Musk completes $44bn Twitter takeover
The world's richest man, Elon Musk, has completed his $44bn (£38.1bn) takeover of Twitter, according to US media and an investor in the firm.
Comment: The big question is what happens next? It could go 3 ways:
1) Minimal changes - there's nothing to see here 2) Twitter's fortunes are turned around - innovation finally comes to Twitter 3) Twitter's problems get worse, and users leave and the company is sunk (pun intended 😆)
bbc.co.uk
Meta Reports Increasing Costs, Lower Ad Revenue in Q3 Performance Update
Mark Zuckerberg’s commitment to his metaverse vision is about to face its biggest test, with Meta’s Q3 results showing rising costs, reduced ad income, and slower growth in key markets.
socialmediatoday.com
LinkedIn Business Highlights from Microsoft’s FY23 Q1 Earnings
In Q1, LinkedIn’s revenue increased 17% year-over-year (21% in constant currency).
LinkedIn also once again saw record engagement among our more than 875 million members, with international growth increasing at nearly 2x the pace as in the United States.
linkedin.com
New features
Cover Photos on WhatsApp Business Profiles
I spotted last night that Cover Photos can now be added to Business Profiles on WhatsApp.
Note: You need a separate app and phone number for WhatsApp Business but it can be a landline.
Highlight your brand values on Linkedin
LinkedIn is gradually rolling out Commitments for Company Pages.
This allows organisations and brands to highlight commitments they’ve made in up to five key areas:
👉Diversity, equity, and inclusion
👉Career growth and learning
👉Work-life balance
👉Social impact
👉Environmental sustainability
Tools
TikTok Academy
Developing expertise through education. Enroll in TikTok Academy and learn how to unleash your brand's creativity on TikTok.
academywithtiktok.com
Social Mind: Social and AI Insights
It's Friday 🥳
Twitter is now owned by Elon Musk plus latest results are in from Meta and LinkedIn (Microsoft).
Read on to learn more and to catch up with the latest features, a new resource from TikTok and more.
Best wishes
JP
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