Social news
New social network launched 📰
Instagram co-founders Kevin Systrom and Mike Krieger developed an app called Artifact, “a kind of TikTok for text.”
The platform is being touted as having a personalized AI-powered newsfeed.
Comment: Looks interesting and you can get on the waiting list here - Join waiting list for Artifact
TikTok launches physical transparency theater 📺
TikTok is staring down the barrel of an outright ban in the US. It has already been prohibited on federal employee devices, blocked by dozens of universities across the country, and lawmakers are calling for its removal from US app stores.
It’s with that context that I and a handful of other journalists were invited to the company’s Los Angeles headquarters earlier this week for the first media tour of its “Transparency and Accountability Center.”
theverge.com
New features
TikTok's has a new Video Insights analytics feature 📺
The new Video Insights analytics tool gives creators an unprecedented level of insight into their videos.
Get a deep dive into performance trends in a video library, compare against industry benchmarks for each metric, and take a granular look at frame-by-frame engagement, ad spending, audience breakdowns, and more.
Plus, if you have a group of related videos, you can create a video group within the comparison tool to get an aggregated view for all selected videos.
To access Video Insights, simply go to Reporting in TikTok's Ads Manager.
Comment: It's a great way to analyze how your videos are performing and to make sure you get the most out of your TikTok content.
Social Mind: Social and AI Insights
It's Friday 🥳
A day of the usual planning, content creation plus dealing with Meta, LinkedIn and Amazon today. It's so hard to communicate with these tech giants because even when you get hold of someone they don't usually understand how their own platform works 🤦
Have a productive day and a relaxing weekend 🙌
JP
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