New features
LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns π―
You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting.
In the words of LinkedIn:
βWith 90K+ Product Pages, 6.1M Service Pages, and interactions on LinkedIn Pages increasing 48% year over year, we know brands and members are turning to LinkedIn to showcase their products and services, igniting interest and engaging with buying committees.β
Tips
Get ideas from your competitors' Facebook and LinkedIn ads π’
Have a look at a company's Facebook Ads: Go to Facebook Page/About/Page transparency plus library at Meta Ad Library
Have a look at a company's LinkedIn Ads: Go to LinkedIn Company Page/Posts/Ads to find current examples plus database at LinkedIn Case Studies
Videos
innocent @innocent
January felt like last week. February was yesterday. Today is March.
At this rate, it'll be Easter Sunday at 4pm and August by Monday. Which would improve Monday, to be fair.
Social Mind: Social and AI Insights
Happy St David's Day!
This morning I'm creating the monthly newsletter for NILC, who provide over 500 business training courses and this afternoon I'll be preparing client reports.
There'll be no The Social Daily tomorrow, back on Friday.
Have a great day!
JP
All my linksπCall/WhatsApp on 029 2078 9139