Read To Boost Your Social Game: Top News, Expert Insights, and Proven Tips

Social Mind: Social and AI Insights

Welcome to Tuesday's update 🙌

I hope you had a wonderful Easter 🐣

It's Issue no. 200 💪

Lots to cover today so let's get stuck in...

JP
📞Call/WhatsApp on 029 2078 9139

Number of the day

Customers sometimes need that extra nudge 👉

49% of customers purchased products that they did not previously expect/intend to purchase due to customized suggestions egged on by a brand.

Source: Forbes

Comment: Insta DMs can help. See Useful resource below.

Social news

ICO fines TikTok £12.7 million for misusing children’s data ⚖️

More than one million UK children under 13 estimated by the ICO to be on TikTok in 2020, contrary to its terms of service.

Personal data belonging to children under 13 was used without parental consent.

TikTok “did not do enough” to check who was using their platform and take sufficient action to remove the underage children that were.

The Information Commissioner’s Office (ICO) has issued a £12,700,000 fine to TikTok Information Technologies UK Limited and TikTok Inc (TikTok) for a number of breaches of data protection law, including failing to use children’s personal data lawfully.

Facebook fan page rules deal devastating blow to tribute acts and impersonators 👯

Kelly O'Brien looks like Dolly Parton, sounds like Dolly Parton, and has even been endorsed by the country legend herself.

But she's among a community of tribute acts who say Facebook rules are seeing their pages shut down, as the platform doesn't allow people to pretend to be someone well known or speak for them without permission.

New features

Target past donors with Meta Ads 🎯

I spotted in Ad Manager that you can now reach people who have donated through Meta fundraisers or created a fundraiser by creating a Meta Custom Audience.

Comment: Great news for charities looking to fundraise.

Schedule from your LinkedIn Page

You can now natively schedule posts from LinkedIn Company Pages as well as Profiles.

Meta developing ChatGPT-like AI to help advertisers create ads 🧠

Meta is reportedly planning to develop new artificial intelligence tools similar to ChatGPT to create ads that have better reach among audiences.

Meta chief technology officer Andrew Bosworth told Nikkei Asia that Facebook’s parent company is planning to commercialise the use of generative AI technology to improve its ad creation business in its apps.

WhatsApp Status Update: WhatsApp may soon let users share status updates on Facebook Stories 🤝

This new feature, which is reportedly under the development phase, will make the process automatic for certain status updates users choose, when the option is enabled.

Tips

Encourage potential customers to DM you on Insta 📥

Use the following format to setup a direct link to your Instagram DMs:

https://ig.me/m/USERNAME

Insights

How LinkedIn got serious about skills 🤹

Your résumé says only so much about the jobs you can do well. To reflect that fact, LinkedIn had to rethink the basics of its experience—a vast undertaking that’s still a work in progress.

Tools

New Instagram Direct best practice from Meta

Build personal relationships with your customers and grow your business with Instagram messaging.

Comment: A simple statement but bang on. There is a lot of opportunity in using DMs on Instagram including building a personal relationship and nudging a customer to purchase.

Videos

Used to love browsing in record shops 🎶

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