Number of the day

Still doubting the power of video? ๐Ÿ“บ

66% of people said theyโ€™d prefer to watch a short video to learn about a product or service. 18% would rather read a text-based article, website, or post.

Source: Elite Content Marketer  

Social news

New features

New Instagram Commenting feature ๐Ÿ’ฌ

Instagram is working on the ability to post comments on Stories.

Thanks to Alessandro Paluzzi for this one.

 

Quick Mode coming to LinkedIn Campaign Manager ๐Ÿ’ป

Getting started with Campaign Manager will be easier than ever. With Quick Mode you will be able to setup campaigns using most popular features.

 

Tips


Get your Headline right ๐Ÿ“ฐ

When your Profile is previewed on LinkedIn in search results, who's viewed your profile, for network suggestions and elsewhere 3 things are displayed:

1) Name 2) Profile photo/video 3) Headline

So it's worth spending some time to get your Headline right. Here are some tips:

๐ŸŽฏ Brevity is key. With a 220 character limit, ensure your headline is concise and on point.

๐Ÿ” Incorporate relevant keywords. Reflect on which keywords potential employers or clients will search for in your field. Including these will boost your profile visibility.

๐Ÿ“Œ Be precise. Avoid generic titles like "Company Director." Instead, highlight your specific skills and role.

โœ๏ธ Lead with a strong action verb. Rather than stating "I'm a content writer," try "Empowering businesses to reach goals with engaging, informative content writing."

 

Videos

That feeling when you click on competitors' ads

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