How to Use Meta Lookalike Audiences : Social Media News and Tips  19 April 2023

Use Meta Lookalike Audiences 🧑‍🤝‍🧑🧑‍🤝‍🧑

Meta Lookalike Audiences are a powerful targeting tool that allow you to find people who are similar to your existing customers or users. Lookalike Audiences can help you optimize your ad campaigns and reach a larger, more relevant audience. Here are some tips to get the most out of this feature:

Start with a high-quality source audience: Your Lookalike Audience is based on the characteristics of your source audience, so it's essential to use a source audience with a clear, well-defined goal. You can select any of your Custom Audiences (see yesterday's email). This could be people who have made a purchase, subscribed to your newsletter, or engaged with your content. The more data you have in your Custom Audience, the better Facebook can create a Lookalike Audience that mirrors your best customers.

Select the right audience size: When creating a Lookalike Audience, you can choose between 1% and 10% of the total population in your target country. A 1% Lookalike Audience will be the most similar to your source audience, while a 10% Lookalike Audience will be broader. Smaller percentages tend to yield better results, but it's important to experiment to find the right balance between audience size and similarity.

Combine Lookalike Audiences with other targeting options: You can layer additional targeting options on top of your Lookalike Audience to further refine your ad campaign. For example, you could combine a Lookalike Audience of people who purchased a product with a specific location or demographic to target even more precisely.

Monitor and optimize your campaigns: It's essential to track the performance of your ad campaigns using Lookalike Audiences. Keep an eye on metrics such as click-through rate, conversion rate, and return on ad spend. Adjust your audience size or targeting options as needed to improve your results.

Refresh your Lookalike Audiences: Regularly update your Custom Audiences and update your Lookalike Audiences to ensure they remain relevant and effective. As your business grows and evolves, your customer base may change, so it's essential to keep your Lookalike Audiences up-to-date.

Test different Lookalike Audience variations: Experiment with different percentage ranges and Custom Audiences to find the combination that works best for your campaigns. Continually test and iterate to improve your targeting and overall campaign performance.

By following these tips, you can make the most of Facebook's Lookalike Audiences to improve your ad targeting, drive better results, and grow your business.