Should you get verified on social media? : Master your social media moves  

Number of the day

Advertisers remain positive 💪

64% of marketers surveyed said they expect their annual marketing budgets to increase this year, compared to 2022.

Source: Nielsen 2023 Annual Marketing Report  

Social news

Meta’s Twitter Alternative ‘Barcelona’ is Taking Shape 💥

Early last month, reports began to circulate that Meta was eyeing the rising angst among Twitter users, with a view, potentially, to creating its own Twitter replacement, which could then enable it to scoop up any Twitter refugees looking for a new home.

socialmediatoday.com  

New features

New video metrics from TikTok 📺

Screenshots show TikTok has added detailed video view insights that let you see how many users watched your video by the hour and by the day.

Within 48 hours after posting, you’ll get hourly data, and from 48 hours to seven days after posting, you’ll get daily data.

Thanks to Cristina Avadanei for this one.

 

Insights

Should you get verified on social media? 🤔

Until recently, getting verified on social media meant you had a lot of followers and were someone of influence. In short, you had some clout. Now, the most prominent platforms are offering this status for anyone willing to pay… But is it worth it?

gctv.com  

Tools

New guide for advertisers from TikTok 🎯

TikTok has a new guide: "4 things that effective creator campaigns have in common".

TikTok has analyzed 300+ top TikTok Creator Marketplace videos to create this simple guide for advertisers.

tiktok.com  

Videos

Zoom and Team meetings...all is not what it seems 😆

Me during a team meeting

 

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