Number of the day
Rumours of BeReal's death are exaggerated 💀
As of May 2023, BeReal has been installed over 85 million times worldwide. This is a significant increase from August 2022, when it had around 28 million, July 2022, when it had been downloaded 20 million times, and even more so since April 2022, when it had only been downloaded 7.67 million times.
Source: AppMagic
New features
TikTok is Testing a Lensa-Like AI Avatar Generator 🖼️
TikTok is jumping on the artificially intelligent (AI) photo-editing trend, popularized by Lensa last year and is working on its own new AI avatar generator.
Comment: Given the popularity of Lensa (example avatar of me below) and the buzz around avatars, this move makes a lot of sense.
petapixel.com
Instagram is experimenting with a new method to assist brands in locating User Generated Content (UGC) 🆕
Instagram is testing a new way for brands to find and use User Generated Content (UGC). When a brand is tagged in an Instagram post, they will now be able to request permission to use that content in their own marketing materials.
Thanks to Yolandé Haynes for this one.
Comment: Love this new feature which will allow brands to source authentic, high-quality content from their community of users, which can be a powerful way to connect with potential customers.
See Tips for more on how to make the most of UGC.
BeReal launch RealPeople 🧑🤝🧑
Hot on the heels of Bonus BeReal, BeReal has launched RealPeople, a curated timeline of high-profile users that puts a spotlight on 'the world’s most interesting people'.
It's only being tested here in the UK.
bereal.com
LinkedIn suggests ideas for posts 🆕
I spotted that LinkedIn is now using AI to suggest post ideas - not sure if this is a test but check under Analytics and Tools to see.
The ideas are based on the Skills you've listed in your Profile.
Comment: My suggested posts (all questions) are a bit bland and you can't refresh to see new ideas, so not sure how often they update.
Tips
How to make the most of User Generated Content (UGC) 💥
UGC is a valuable asset for businesses and brands because it is seen as more authentic and trustworthy than traditional marketing materials. When potential customers see that other people are using and enjoying a product, they are more likely to be interested in trying it themselves.
Additionally, UGC can help businesses and brands to build relationships with their customers by showing that they value their feedback and input, so it can help in building a community feel.
Instagram's new discovery feature (see New features) is a great way for brands to tap into the power of UGC. By making it easier for brands to find and use UGC, Instagram is helping brands to create more engaging and effective marketing campaigns.
Here are some additional benefits of using UGC:
✅It can help you to increase brand awareness
✅It can help you to build trust with potential customers
✅It can help you to generate leads and sales
✅It can help you to improve your customer service
✅It can help you to create a more positive brand image
✅It can help you create a community
If you are not already using UGC in your marketing, I encourage you to give it a try. It is a powerful tool that can help you to achieve your marketing goals.
The Social Daily
Insights
Could Bluesky Supersede Twitter as the Key Real-Time Social App? 🔵
While he was still in charge at Twitter, Jack Dorsey launched a new social platform project called ‘Bluesky’ which is focused, essentially, on creating a better version of Twitter, free from the various impediments that Dorsey believed had stymied his vision for his original app over time.
socialmediatoday.com
Tools
New video series for Creators from Meta 🆕
Meta has launched a new video series that aims to address myths and misconceptions that creators may have about Facebook, and their potential opportunities in the app.
facebook.com
Social Mind: Social and AI Insights
Welcome to Tuesday's update 🙌
I hope you had a relaxing and enjoyable Bank Holiday 🙌
Enjoy today's mix of news, new features, resources, tips and lols 🙌
After the last few very buys weeks, I have some availability this month, so if you need help to get your social media working, please get in touch. For example you could get an audit of your social network setup/use, recover and account you've lost access to or get started with Facebook/Instagram ads 💪
Have a productive week 🙌
JP
https://www.linktr.ee/pollingersocial📞Call/WhatsApp on 029 2078 9139