Number of the day

Shop Ads outperform Website ads 🛍️

On average, Meta's Shops Ads outperform website-only campaigns with a 20% improvement in Cost Per Action and Return on Ad Spend, according to tests.

Source: Meta  

New features

New privacy features on WhatsApp 🔒

WhatsApp is launching a new Privacy Checkup feature and is testing a new “Chat Lock” feature to keep certain conversations hidden.

Thanks to Ahmed Ghanem for these two.

 

Pinterest Opens Ad Platform to Third-Party Advertisers 🎯

Third-party advertisers can now access Pinterest's ad platform, as the company announced a new program in which Amazon is the first partner. This allows Amazon advertisers to seamlessly integrate their campaigns into Pinterest's platform, enabling Pinners to purchase products from Amazon directly when they click on an Amazon ad.

 

Add music to photo carousels on Instagram 📸

Instagram is testing a new feature that will let you add music to the photo carousels you post to the platform.Mark Zuckerberg announced the news on Instagram, noting that it’s already available in a “few countries with more to come.”

Comment: You can currently listen to a music clip while looking at a single photo, so it makes sense to listen to music for longer as you swipe through multiple photos in a carousel.

 

Tips

How to get more views on your Reels 📺

💥Be creative and have fun. Reels are a great way to express your creativity and have fun. Experiment with different types of content, such as music videos, lip syncs, comedy sketches, and more.
💥Use relevant hashtags. Hashtags are a great way to get your Reels seen by more people. When you use relevant hashtags, your Reels will show up in search results for those hashtags.
💥Post regularly. The more often you post Reels, the more likely people are to see them. Try to post at least once a day, if not more!
💥Engage with your audience. When people comment on or like your Reels, be sure to respond and quickly. This will help you build relationships with your audience and keep them coming back for more.
💥Promote your Reels. Share your Reels on other social media platforms, such as TikTok and LinkedIn, yes LinkedIn! You can also promote your Reels in your bio and in your Stories.
💥Get the videography basics right. Record quality sound and use good lighting, plus spend time on making sure your videos are well-edited.
💥Keep your Reels short and sweet. People have short attention spans, so aim for Reels that are 30 seconds or less.
💥Use trending music and effects. Popular music and effects can make your Reels more engaging and fun.
💥Be yourself. The best Reels are the ones that are authentic and genuine. Don't try to be someone you're not. Just be yourself and have fun!

 

Videos

So true haha 🤣

Why is the mirror me so sexy but the selfie me so ugly