New features
LinkedIn improves Sales Navigator with new features 🆕
LinkedIn has introduced five new updates to its Sales Navigator tool, aimed at making it easier to use and more actionable. The updates focus on identifying opportunities, early adoption, understanding the target audience, and more.
Account Hub: This feature prioritizes users' business accounts based on growth potential, buyer intent, or risk alerts. It provides insights and tools to network or follow up with the exact person showing interest within those accounts. Users can make data-driven account prioritization decisions with all the data they need in one place.
Product Category Intent in Account Hub: This feature shows who on LinkedIn is potentially researching a particular category. It helps distinguish which product a buyer is interested in, especially for companies that sell multiple products. On May 31, Product Category Intent for 770 product categories across various industries will be brought into Account Hub.
Search Functionality: LinkedIn has improved the Search functionality in Sales Navigator. Users can filter down to potential buyers at accounts where someone has expressed high or moderate interest in the past 30 days. They can also include or exclude leads who they’ve recently messaged on LinkedIn or viewed, search by job titles, and search for accounts where their first-degree connections work.
Buyer Intent functionality: LinkedIn is rolling out more Buyer Activities to give sellers more signals that someone is interested in their solution. The new activities will be visible in the Buyer Activity section on Account Pages and in the new Account Hub.
CRM: LinkedIn has improved the CRM Auto-Save functionality, allowing users to manually add accounts to the My CRM Accounts list on Sales Navigator. The improvement allows the CRM Auto-Save list to auto-generate based on the CRM, saving time from having to set up and actively manage the list, while also providing the necessary tools to fill in the gaps and add any accounts that may be missing.
These updates are expected to make selling more efficient for sellers and buyers alike on LinkedIn's Sales Navigator platform.
socialsamosa.com
More CapCut features on TikTok 🆕
Following on from yesterday's news on TikTok adding a new feature in the enhanced editor, Animation, which leads to CapCut, 2 other features are working in this way; Motion Blur and Text Templates.
Thanks once again to Radu Oncescu for this one.
WhatsApp rolling out new screen-sharing feature for video calls 🤳
WhatsApp will soon be rolling out a screen-sharing feature for video calls to improve content sharing experience.
Comment: Really useful new feature. Eg good to demo how to do something on a phone.
Tools
Turn up the heat on your summer sales with TikTok's Summer Playbook ☀️
The document you provided is a comprehensive guide titled "Your Summer Playbook For Small-Medium Sized Business" by TikTok. Here's a summary of the key points:
Why TikTok?: The document highlights the benefits of advertising on TikTok, especially during the summer season. It mentions that TikTok has over a billion users, making it an excellent platform for businesses to showcase their products and services in a fun and creative way.
Summertime on TikTok: The guide emphasizes that summer is a time of increased activity and spending, making it an ideal time for businesses to connect with potential customers and build brand awareness. It also provides data on popular summer-related hashtags and the excitement around summer holidays.
How Can TikTok Help Your Business?: The document explains how TikTok can help businesses in terms of discovery, purchases, and the 'afterburn effect' (interacting with a brand or product after seeing it during niche holiday periods). It also provides data on user behavior and the impact of advertising on TikTok.
Summer Planning: The guide provides a detailed plan for businesses to prepare for their summer campaigns on TikTok. This includes key dates, a summer checklist, creative tools and inspiration, and a campaign planner. It also provides case studies of businesses that have successfully used TikTok for their summer campaigns.
Case Studies: Two case studies are presented - La Rosée Cosmétiques, a skincare and beauty business, and LuckyTrip, a travel app. Both businesses used TikTok's Spark Ads and In-Feed Ads to boost their reach and engagement.
Creative Tools and Inspiration: The guide provides information on various creative tools available on TikTok, such as Automated Creative Optimisation, TikTok Video Editor, Smart Video, Smart Video Soundtrack, and Video Templates. These tools can help businesses create engaging videos for their ads.
Campaign Planner: The document includes a campaign planner to help businesses plan out and visualize their summer campaigns. This includes determining campaign objectives, measuring objectives, identifying the target audience, and planning creative strategies.
In essence, the guide provides a comprehensive roadmap for small to medium-sized businesses to effectively plan and execute their summer campaigns on TikTok.
tiktok.com
Social Mind: Social and AI Insights
Welcome to Wednesday 🙌
I'm looking forward to providing a day of social media training via Zoom today.
Have a productive day whatever you're up to!
Best wishes
JP
https://www.linktr.ee/pollingersocial📞Call/WhatsApp on 029 2078 9139