New features
Music on Insta notes ๐ถ
You've probably spotted the Notes feature on Instagram Stories that more people have been using lately. Soon you'll be able to add music to Notes.
Use the music icon beside the Note composer to insert a 30-second song clip into your Instagram Note.
Thanks to @howfxr on Twitter for this one.
Tips
Learn how to easily create video ads using just your phone ๐คณ
Instagram creator @shinewithnatasha shares her best tips and tricks for different video ad set ups.
facebook.com
Tools
TikTok's Summer Playbook ๐
The document is a "Summer Playbook" for small to medium-sized businesses looking to leverage TikTok for their marketing efforts. Here's a summary of the key points:
Why TikTok?: TikTok is a platform with over a billion users, making it a great place for businesses to showcase their products and services in a fun and creative way. It's especially active during the summer months, with users engaging in shopping and participating in trending hashtags.
How Can TikTok Help Your Business?: TikTok can help businesses in several ways, including discovery, where users use the platform to find out about discount promotions, new products/brands, and gift ideas. It also helps in driving purchases, with a strong correlation between discovery and purchase behavior during the summer sales season.
Planning for Summer: The guide provides a detailed plan for businesses to prepare for their summer campaigns on TikTok, including key dates, a summer checklist, and creative tools and inspiration. It also provides a campaign planner to help businesses visualize their summer campaign.
Case Studies: The playbook includes case studies of businesses that have successfully used TikTok for their marketing efforts. For example, La Roseฬe Cosmeฬtiques, a skincare and beauty business, launched a new product range with a full-funnel campaign on TikTok, achieving a 48% return on ad spend and over 8.7 million video views. Another example is LuckyTrip, which boosted brand awareness to increase app downloads.
Creative Tools and Inspiration: TikTok offers a suite of creative tools like Automated Creative Optimisation, TikTok Video Editor, Smart Video, Smart Video Soundtrack, and Video Templates to help businesses create engaging content for their campaigns.
Optimization: The guide provides best practices for maximizing ad performance, including adjusting target audience, simplifying account structure, diversifying creative, and re-evaluating optimizations.
This playbook is a comprehensive guide for businesses planning to use TikTok for their summer marketing campaigns, providing strategies, tools, and case studies to help them succeed.
tiktok.com
Social Mind: Social and AI Insights
Welcome to Wednesday ๐
I'm just back from a jog around Cardiff and I'm all set for a day of social media training with a small business.
Have a productive day whatever you are up to!
JP
All my links๐Call/WhatsApp on 029 2078 9139