Want to be a Creator? Here are some tips 💡  

Number of the day

Creators on Meta's platforms earn over $10 billion annually 💷

Creators on Meta's platforms earn over $10 billion annually.

 

Social news

Shutterstock Expands Long-standing Relationship with Meta 🤝

The article announces that Shutterstock, a leading global creative platform, is expanding its long-standing relationship with Meta to support Meta's continued investment in AI. This expanded relationship reflects both companies' commitment to being at the forefront of AI innovation and the power of Shutterstock's expansive content library.

Shutterstock's CEO, Paul Hennessy, stated that AI has the potential to drive an explosion of creativity. The company aims to invest in technology that brings creative ideas to life faster and automate the busywork required to complete creative projects. Shutterstock's content will remain at the heart of these advancements both on and off their platform, and they aim to shape the future of generative AI in a way that is ethical and artist-centric.

Meta plans to use Shutterstock's collection of millions of images, videos, and music to develop, train, and evaluate its machine learning capabilities. This expanded relationship with Meta is part of Shutterstock's greater strategic vision to be at the center of technology, design, content, and innovation. Shutterstock is one of the first companies to pay artists for their contributions to training machine learning models, and it has proven to be a trusted partner to those entering the space by ensuring the responsible creation and licensing of content with a transparent IP transfer.

prnewswire.com  

New features

LinkedIn is experimenting with New AI Assistant for InMails 🤖

LinkedIn is working on a new AI Assistant for InMails. It's an AI assistant in your LinkedIn inbox that’ll be able to provide quick answers to questions as you engage in your LinkedIn messages.

 

Add sounds to TikToks on desktop 🔊

You can now add sounds to your TikTok videos on desktop.

Thanks to Jonah Manzano for this one.

The Social Daily  

Helping Creators Get Discovered and Earn Money on Facebook 💷

The article announces Facebook's latest updates aimed at making it easier for creators to create Reels, build an audience with professional mode, and earn a steady income on the platform.

Making Reels Easier: Facebook has added an Inspiration Hub in the Professional Dashboard to gather popular reels, hashtags, topics, and music. The new Templates Hub in the Reels Composer displays trending templates that creators can use to easily create reels. Editing reels on the Facebook mobile app is also simplified with a unified editing screen for audio, music, and text. Additionally, creators can create a reel clipped from long-form videos or Lives, with Facebook automatically selecting the highest quality clips from the Live and reformatting them into a reel.

New ProMode Features: Professional mode lets anyone become a creator using their existing Facebook profile. It includes a daily checklist module with tips to help creators grow their audience. ProMode creators can now appear in the Creators to Follow unit in Feed to get discovered by more people. They can also use ads to boost their Reels to reach new audiences.

More Insights: Facebook is bringing reels insights that were previously only available on Meta Business Suite to Professional Dashboard. These include Page and profile-level reels insights on reach and interactions, and individual reels insights such as new followers attributed to a Reel, distribution health, and retention graphs showing how long viewers watched. New metrics will also be rolled out showing creators how their accounts are performing at a more granular level.

More Ways To Earn Money: Facebook is testing the ability to cross-post Instagram branded content reels and stories to Facebook, and has reduced partnership ads eligibility requirements. The Performance bonus program that rewards creators for strong engagement with their content on Facebook is being expanded. The monetization eligibility requirements for Stars have been lowered so that more creators can earn money through the support of their fans. A limited test will also begin in which select creators can monetize reels that include licensed music from the Facebook Audio Library.

fb.com  

Tips

Want to be a Creator? Here are some tips 💡

Here are some tips for creators on Meta to help them reach a larger audience and make a living from their work:

Create Quality Content: The first step to gaining a larger audience is to create high-quality, engaging content. This could be in the form of videos, images, articles, or any other type of content that your audience finds valuable.

Understand Your Audience: Use Meta's analytics tools to understand your audience. What type of content do they engage with the most? When are they most active? Use this information to tailor your content and posting schedule.

Engage with Your Audience: Respond to comments, ask questions, and encourage discussion. This not only helps to build a community around your content, but it also increases the visibility of your posts.

Use SEO Techniques: Make sure your content is easily discoverable by using relevant keywords, tags, and descriptions.

Utilize Meta's Creator Studio: Meta's Creator Studio provides insights into your content's performance and your audience's behavior. It also allows you to schedule posts, making it easier to maintain a consistent posting schedule.

Leverage Meta's Features: Meta offers a variety of features for creators, such as live video, stories, and more. These features can help you create more engaging content and reach a larger audience.

Create a Content Calendar: Planning your content in advance can help ensure that you're consistently providing value to your audience. A content calendar can help you plan out your posts, keep track of important dates and events, and ensure that you're posting consistently.

Offer Exclusive Content: Offering exclusive content to your followers can help increase engagement and encourage people to follow your page. This could be in the form of behind-the-scenes content, early access to new products or services, or exclusive deals and discounts.

Use a Call to Action: Encourage your audience to engage with your content by including a call to action in your posts. This could be asking them to like, share, or comment on your post, or directing them to your website or online store.

Stay Authentic: Authenticity is key when it comes to building a loyal audience. Be true to yourself and your brand, and don't be afraid to show your personality in your posts.

Remember, what works best can vary greatly depending on your specific audience and niche. It's important to experiment with different strategies and track your results to see what works best for you.

 

Videos

IG Stories shows if you aren’t close friends

Thanks to Soren Iverson for creating this one.

 

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