Social news
Facebook is being flooded with fake ads that are actually malware ⚠️
A new report from Check Point has revealed a surge in fake ads on social media platforms, especially Facebook, which are being used to spread malware. Scammers are creating fraudulent pages that impersonate leading artificial intelligence (AI) companies, including popular AI apps like ChatGPT, Bard, Midjourney, and Jasper. These fake ads often promise new and exclusive services, special content, and other attractive offerings, leading users to download malware that steals credentials, crypto wallets, and other personal information.
The fake ads often lead to high interaction rates, with many fake accounts amassing thousands or even millions of likes. This high volume of interactions can make it difficult for users to identify the fake accounts during basic checks. Check Point has emphasized the increasing number of cases where infostealers are being spread in an era of high data value.
Users are advised to pay close attention to the URL whenever they are redirected to another site, avoid downloading unnecessary software, and only download from trusted sources. As of the report, Meta has not responded to requests for more information about how it is protecting its platform's users.
techradar.com
AI news
Oppenheimer raises AI questions 🤖
The release of the movie "Oppenheimer" has sparked discussions about the parallels between the development of artificial intelligence (AI) and nuclear weapons. The film's director, Christopher Nolan, highlighted "very strong parallels" between J Robert Oppenheimer, the creator of the atom bomb, and current AI experts who are advocating for global regulation of the technology. The conversation has led to broader questions about how the development of AI should be regulated.
Read more on this over on LinkedIn.
linkedin.com
New features
WhatsApp is rolling out a new video message feature 📺
Starting today, WhatsApp is expanding the availability of its new encrypted 60 seconds instant video message feature to more users.
LinkedIn Tests New AI Powered ‘LinkedIn Coach’ to Guide Your App usage
LinkedIn is testing a new feature called 'LinkedIn Coach', an AI-powered tool designed to guide users through profile-building and app usage options. The tool is intended to assist users in applying for jobs, learning new skills, and finding more ways to connect with their network.
However, there are concerns that the increasing automation of interactions on the platform could lead to a lack of authenticity and trust. If posts and job applications become automated and start to sound the same, hiring managers may become wary and people may trust the platform less. Despite these concerns, LinkedIn continues to integrate AI into its platform, following the trend of generative AI.
socialmediatoday.com
Insights
Mark Zuckerberg thinks Threads could be Meta’s next social network with 1 billion users 🧵
Meta CEO Mark Zuckerberg has expressed high expectations for Threads, a competitor to Twitter. During Meta's Q2 earnings call, Zuckerberg highlighted the rapid growth of Threads, which reached 100 million signups faster than any other consumer software product in history. However, it is yet to reach the 1 billion user mark. Despite a slowdown in engagement since the initial rush of signups, Zuckerberg remains confident in the app's potential growth. The primary focus for Threads is to improve retention with current users and add key missing features. Meta has not yet begun to promote Threads on Instagram or Facebook or invest in marketing.
In the Q2 earnings report, Meta revealed better-than-expected earnings, with total revenue of $32 billion and a net income of $7.78 billion. However, its Reality Labs division reported a net loss of $3.7 billion, with management warning investors to expect these losses to increase due to ongoing product development efforts in augmented and virtual reality.
Despite these losses, Meta does not feel pressured to monetize Threads in the near term. Its established social networks — Facebook, Messenger, Instagram, and WhatsApp — continue to grow, with Facebook surpassing 3 billion monthly users. Zuckerberg stated that Threads would not introduce ads until it reaches hundreds of millions of users.
theverge.com
Blogs
Follow Monzo on Threads 🧵
For Monzo on Threads for a great example of a brand using the platform well.
https://threads.net/monzo
Social Mind: Social and AI Insights
Welcome to Friday and today's social media news 🙌
Today I've got admin, content creation, a meeting plus demo on a new AI marketing tool plus I'm being interviewed for the Marketing Leadership Podcast.
Have a productive end of the week and a relaxing weekend!
JP
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